"Ive been signed to Interscope since 2011"

[L&HH]

All of the TDE projects up to good kid, maad city were released independently.

I'm the marketing manager/A&R at EMPIRE Distribution and we signed TDE to digital distribution in the summer of 2010 and digitally released Overly Dedicated, Setbacks, Long Term Mentality and Section.80. Jay Rock set up the deal at the time as I had dealt with him in the past for DubCNN.

It was between the release of O.D. and Section.80 that the transition to Dr. Dre happened, but they were still very much independent and there was no Aftermath/Interscope involvement in the release of Section.80. I pitched those released to iTunes, Amazon etc personally.

After Section.80, "control system" and "Habits & Contradictions" were released without EMPIRE's involvement, so I don't know too much about those, but they were independent releases as well.

But yes, it is very much possible for artists to have a major deal but to keep it under wraps in order to create the illusion of organic growth. However, that wasn't really the case for TDE - sure the Dre cosign helped everybody jump on their nuts - but the foundation was already laid with their independent work.

My nikka been Fredo In The Cut tho, only 41 posts in 8 month. But props on the info tho.

 

[charmander]

They are not industry plants regardless of when they were signed, just to let you guys know.

Industry plants is someone who was created by the industry then snuck in. These guys were in LA hustling their music long before 2011, just for the record.

so they were hustling their music all them years and aint get any shine until dre and game and snoop started hailing them as the new west every other day interesting

you can't get the hipster/cac/c00n crowd in this era unless you indie, they weren't so they hid that info. Now they all officially popped off they think it doesn't matter to reveal this

We keep trying to tell these cats every day. But they don't want to hear it.

These labels have been signing artists on the low and letting them build "indie" for years... astroturfing... and all these dudes fall for it. And can't believe it. Then it becomes "It's all about the music."

Oh Rihanna "I love the way you lie" type characters.

The shyt is weak and shows how much labels have to do just to get artists on. TDE got all their music expenses paid for giving them the leg up on everybody while other cats are fighting tooth and nail to get heard, and then TDE fans don't get why folks clown shyt like this.

But hey, who are we to let them know?

nikkas is acting like it aint phasing in em here. But we all know when ya'll log off the computer its gonna be straight.

It hurts finding out Santa Clause aint real

Simple question. How do you discover said new music?

And before you answer that, think... how many artists are getting that same chance of exposure before being exposed to the world? And what made you find about them?

Depending on how you answer that will determine if you understand why folks in this thread are criticizing Interscope for pushing this on TDE (which they did decide to do).

powerful posts

so section.80 isnt as good now because it wasnt actually indie?

this shyts stupid, who cares if they were signed or not? if you like the music, you like the music regardless of them being indie or "industry plants", which i guess if you arent indie your an industry plant now according to the internet

this shyt has nothing to do with the quality of the music

the problem is, a major reason section 80 was acclaimed as being so good was because of people believing it was indie....that grassroots buzz around it was a major factor in it being listened to and praised

and none of these TDE stans can disagree with that, which is why now they have all changed the argument to "b-bbb-but who cares about that"

 

[charmander]

the funny thing is i was calling this whole TDE buzz manufactured from the jump, and nikkas wanted to kill me for it

now when they come out and admit it was manufactured, the brainwashed stans moving the goalposts like well i already fell for it so i might as well keep riding with it

 

[OnlyInCalifornia]

so they were hustling their music all them years and aint get any shine until dre and game and snoop started hailing them as the new west every other day interesting

They had love out here. Just not on any type of national scale. Jay Rock was known out here long before he got that Lil Wayne feature. Kendrick has been the new face since before Section 80 dropped. These guys were doing shows we all were going to and popping up in the city at different events for a while.

I am not going to say Interscope didn't astroturf the marketing with the whole 'indie' aspect for Schoolboy Q but it is not like they are LMFAO (full blown industry plant)

 

[charmander]

They had love out here. Just not on any type of national scale. Jay Rock was known out here long before he got that Lil Wayne feature. Kendrick has been the new face since Section 80 dropped. These guys were doing shows we all were going to and popping up in the city at different events for a while.

I am not going to say Interscope didn't astroturf the marketing with the whole 'indie' aspect for Schoolboy Q but it is not like they are LMFAO (full blown industry plant)

i give credit to jay rock since he actually was doin his thing pre-black hippy weirdo shyt

but at some point in time he sacrificed a deaf baby or somethin and got kliq'd up with the industry to the point where he became the figurehead of a label full of industry plants

section 80 made kendrick the new face of the west, but interscope made section 80

and schoolbuy kyoo is just a bum

 

[Greenstrings]

so they were hustling their music all them years and aint get any shine until dre and game and snoop started hailing them as the new west every other day interesting

the problem is, a major reason section 80 was acclaimed as being so good was because of people believing it was indie....that grassroots buzz around it was a major factor in it being listened to and praised

and none of these TDE stans can disagree with that, which is why now they have all changed the argument to "b-bbb-but who cares about that"

"Rapper doesn't gain widespread popularity until widely popular artist starts advocating for them."

This is your secret, your big conspiracy? You're telling me we didn't already know this was the case with Kendrick?

Please find me evidence of people acclaiming Section 80 on the basis of its "grassroots indieness".

No? Because what ya'll are trying to do is retroactively emphasize what was an irrelevant part of a narrative, that you could only have bought into if you think rap blogs are the bible and weren't paying attention to the obvious signs that he was affiliated. You can't touch him in the present so you're trying to rewrite the past.

Kendrick raps about rolling with Dre on Section 80 and even before then yet you're trying to act like the exact timing of the deal with interscope is the thing that matters here?

Please

 

[OnlyInCalifornia]

i give credit to jay rock since he actually was doin his thing pre-black hippy weirdo shyt

but at some point in time he sacrificed a deaf baby or somethin and got kliq'd up with the industry to the point where he became the figurehead of a label full of industry plants

section 80 made kendrick the new face of the west, but interscope made section 80

and schoolbuy kyoo is just a bum

Really what it was is Dr. Larry DreHolmes who has remained relevant by snatching up artists in LA who are buzzing and pretending like he discovered them then having the Interscope machine push them.

The only guy Dre ever 'discovered' was Snoop and even then he was handed to him.

 

[RichYung]

I'll tell y'all RIGHT now... There won't be a "True" indie rap movement with NO label involved... It doesn't mean that they're full-on "Plants" though... A label might see talent or a lite buzz and throw a couple dollars at it to see how it plays out... If it continues to click they toss more, and before you know it full backing...

The reason they don't Tell y'all about the backing is because rap fans have a FIT if Majors step in... They've realized it and play off of it..

 

[nyknick]

Let's be reality brehs, @ugoogugwa is the only dude really out there in the streets doing that indie shyt. No major backing, roasting dudes and their mattresses on his own



I think the most important thing we found out in this thread is that rappers have been telling us to "Look out for Detox" since 2006

 

[BigMan]

i like TDE and thought they were independent till last year. Am I a hipster?

 

[Ghostdog36]

wow this is great news. shows that labels can still build artists and that it actually works

 

[WickedGames]

My fellow TDE stans. Yall realise you are arguing with Gucci Mane stans n sh*t It's so demonic.

We got the belt.
Hold it down if nothing else

 

[charmander]

My fellow TDE stans. Yall realise you are arguing with Gucci Mane stans n sh*t It's so demonic.

We got the belt.
Hold it down if nothing else

TDE is gucci mane stans tho






this aint about whos on top, since we all know the answer to that question

 

[Pool_Shark]

My fellow TDE stans. Yall realise you are arguing with Gucci Mane stans n sh*t It's so demonic.

We got the belt.
Hold it down if nothing else

Nothing wrong with Gucci

I guess I see the point of this thread, if there was a real group of bandwagon fans that only listened to TDE cause they make "real independent hip-hop" then fukk em.

 

[WickedGames]

So do guys think Dr Dre actually produced all the beats on Section 80 and not Soundwave and them??

Haters looking for any angle