I think “the fall off is inevitable” showcases better writing than duckworth.
I think “what if” is on par with “reincarnated” on purely writing level
I don’t have too much to pull from as far as songs that Cole uses personification, but that’s really more down to their writing personalities
And as far as matching or exceeding 4YEO title song, I think that’s heavily debatable but I don’t think he really has to. Cole’s approach to writing isn’t as sweaty and intricate as Kendrick’s. (it’s like biggie and pac low key: I thought biggie was better but pac was the more effective writer) He’s way more direct while maintaining technical precision, his bag is so diversified that he can give me songs like
Apparently
Love Yours
Lost One’s
And I’d never care another 4YEO. They’re both supremely talented writers whose body of works reflect two completely different approaches to writing. I prefer Cole’s you prefer Kendrick’s. just don’t tell me I’m crazy for preferring Cole’s