The regular nikka wave was already poppin before Cole got here, I'm not giving him credit for sticking to that. I agree that him selling a million, & even out selling Kanye before that was a great achievement though but even that was off the strength of people supporting him because he was the only rapper (cacklemore don't count) out there during the initial BLM wave. Like the nikka above me alluded to Cole is very misogynistic but you can't tell these black feminists that. Cole is well marketed.
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. "Don't save her she don't wanna be saved"
J Cole says "bytch" as much as anybody out there. And I'm actually a Cole fan but if you are wowed by his "depth", you must be a casual rap fan who really isn't used to high-level lyricism cause Cole is very plain and understandable.


But he is doing stuff that is resonating with people, a thing most rappers are having trouble doing.