Like always, Joe was way too scattershot with his arguments. He initially claimed that 50 played the pivotal role in the undoing of the NYC music scene, but then he later pivots and starts presenting arguments that relate to the actions of radio, and not 50. When he was finally pressed to clarify towards the end he finally presents an argument that actually relates to the actions 50 carried out but he never manages to draw a direct line back to said actions.
Ex. how did 50 beefing with Ja or dipset prevent the talent pool of unknown or upcoming NYC rappers from the mid 2000s like a Saigon, Corey Gunz, Jae Millz, Papoose, or True life from getting over? Imo, Joe's explanation doesn't satisfy that problem and neither does Manio's or Ak's arguments. Imo, I think the downfall of NYC is better explained with just concluding that majority of the upcoming artist were trash. Remember Dj Kay Slay's 25 deep? A bunch of generic punch line rappers with no prospects to make a quality single or an album.
he made this perfectly clear
50 had interscope... 50 would RAP about joe, nas, ja, jay, etc... that's fine.. but interscope would be the ones approaching radio saying "if you play such and such, we won't let you play any interscope records"
so that's behind the scene shyt.. no 50 didn't directly do that.. but 50 and his millions of beefs, would have iovine do the dirty work.. and if i'm radio and it's 2003 and i have to choose between 50, Em, Dre and all of interscope vs some ny rappers... hell yea i want my job, fukk ja rule.
the artists you named wasn't getting no fukking radio play regardless. which is why joe said it's half on radio. cause they only care about numbers. so nah papoose ain't getting no damn play on nyc radio... THAT IS A PROBLEM.. an nyc artist, who nyc was in love with, can't get plays on hometown radio, which happens to be the largest radio station in the world (at the time)..
meanwhile in every single southern market, nikkas is walking up mixtapes and getting 10 spins a day. at this exact same time, nyc radio is saying fukk nyc, lets play worldwide music... which of course, is the south at the time. yea the big boys gonna do numbers... jay and nas (def jam and interscope are partners) and maybe 1-2 others.. legends.. or offspring of those
but if you are a new artist, you wasn't going up to hot 97 and getting your shyt played... and if you was known, but you was beefing with 50, you wasn't getting play up there either. and they playing TI anyway, so fukk you
NYC was doomed... now look at today.. A boogie getting spins already... Cardi was getting pushed.. even rappers that aren't big, are still getting love on interviews and spins.. cause hot 97 getting their ass kicked so they latching onto "b-b-b-b-b-but we play nyc artists again"