So?
Don't tell me you care about these kids, when you really don't.
Its just entertainment to you, so lets talk about structuring what STUDENT-athletes can benefit from (and coming from someone who played soccer in high school and IM in college) and not be exploited...but universities make money hand over fist from a whole host of sources...not all of it from sports. Do students get a cut off of that?
Hell no.
So lets not confuse this interaction between AMATEURS at a school seeking to be drafted for THREE MAIN SPORTS (baseball, football, basketball...and increasingly soccer) for the other complications and seemingly incongruent problems not seen in the other NCAA sports.
You don't know what I care about. Just because YOU don't, you can't assume everyone else doesn't. Especially since I played collegiate sports as a walk-on and actively saw shyt like this going down.
There's no reason for there to be an enterprise where people generate billions off of what they physically do, and reason little to no compensation. None.
You speaking about what universities generate outside of sports means nothing because students can get paid off of their likeness whenever they want. Athletes can't. A student can write a paper or discover something intellectually, and if someone wants to pay them for their autograph it's okay. Athletes can't. If a student wanted to work full-time while at school for their future job, they could. An athlete can't just play and keep their collegiate status and many coaches bar athletes from even holding jobs.
So stop comparing the two because they are NOT the same.