And he's using rappers to build his platform to make money. The fukk these nikkas talking about here?
These corny nikkas want to be all in these conversations to make money off the shyt(Akademiks, Kai, Druski) and dictate the biggest battle of this time with Drake and Kendrick but don't even know the historical aspect of the culture they want to eat off of.
He ain't using rappers to build the platform.
He's so hot with kids they will literally watch him do anything. Bullshyttin with his friends, etc.
It's the rappers/ labels that approach him for PR.
Yeah a big rapper might pop a number, but he can do 1000 other things to pop a number.
The rappers/ labels are coming to him cos they need him for marketing. They know he got that juice (which he built without they ass).
These streamers are direct to consumer - they got the kids looking up to them as heroes more than they do rappers these days. Can't nobody tell them shyt and they don't owe no one shyt.
It's different to say an Akademiks who built his content off hip hop.
Kai Cenat and em just be doing everything, aint no hip hop shyt.