Kendrick sells only 286k first week….Flop?

[CrimsonTider]

Was Damn his most commercial/pop friendly/mainstream album to date?

It’s not anymore commercial than Good Kid

 

[Tommy Sheppard]

I called it a flop because that’s only 60% of what he did on his last album.

his last album he had one of the biggest hits of that entire year on that album 2 weeks before it dropped, im sure that helped his sales.

 

[Renegade47]

Can we please stop the “single” and “no marketing” narrative right now?

Kendrick creates PGLand website and announced he’s leaving TDE and that his new album will be coming soon, announced new flows coming soon on family ties, changed folders and announced the date of his album and the heart is coming, released the heart and so many people were watching it on YouTube, YouTube couldn’t keep up with the views and likes, so many people were watching it an error occurred and you couldn’t watch it. That’s the condensed version. Kendricks image is him being mysterious.

Thats his marketing strategy

if you take away bundles and physicals his numbers are basically the same with Damn.

The numbers he’s doing are great! There’s no need for the extras

naw we cant stop that cus thats why his numbers are low. people dont even know that site exists.

it is what it is. great album. it’ll go plat in a couple months once people catch on and when die hard becomes a single and its played in functions.

 

[mobbinfms]

It’s not anymore commercial than Good Kid

Completely disagree. Damn felt like pandering to the mainstream. Way more singing. Way more modern production.

 

[mobbinfms]

his last album he had one of the biggest hits of that entire year on that album 2 weeks before it dropped, im sure that helped his sales.

I’m fine with the “Damn was an aberration” narrative.

 

[CrimsonTider]

Can we please stop the “single” and “no marketing” narrative right now?

Kendrick creates PGLand website and announced he’s leaving TDE and that his new album will be coming soon, announced new flows coming soon on family ties, changed folders and announced the date of his album and the heart is coming, released the heart and so many people were watching it on YouTube, YouTube couldn’t keep up with the views and likes, so many people were watching it an error occurred and you couldn’t watch it. That’s the condensed version. Kendricks image is him being mysterious.

Thats his marketing strategy

if you take away bundles and physicals his numbers are basically the same with Damn.

The numbers he’s doing are great! There’s no need for the extras

It was a thorough marketing plan that stuck to Kendrick’s brand

 

[CrimsonTider]

naw we cant stop that cus thats why his numbers are low. people dont even know that site exists.

it is what it is. great album. it’ll go plat in a couple months once people catch on and when die hard becomes a single and its played in functions.

no one is playing that song anywhere

 

[Chip Skylark]

It was a thorough marketing plan that stuck to Kendrick’s brand

exactly. I don’t know why it’s so hard for people to understand that

 

[Chip Skylark]

naw we cant stop that cus thats why his numbers are low. people dont even know that site exists.

it is what it is. great album. it’ll go plat in a couple months once people catch on and when die hard becomes a single and its played in functions.

i really don’t understand what you’re doing. Kendrick numbers aren’t low. He just broke Spotify’s first day streaming numbers.

he’s about to have the highest first week debut this year.

If you take away physicals and bundles his numbers are in line with Damn first week.

Are you saying he should’ve done 500k or more?

 

[mobbinfms]

no one is playing that song anywhere

You’ve been everywhere in the world simultaneously over the past two days?

 

[Ziggiy]

He didn't acknowledge that. And I'd argue he's where he is rn in part due to that album getting him in spaces and places a rapper wouldn't normally be in. It was an amazing, important record that launched successful careers for multiple artists who played on it. Him going in another direction afterwards is what he said it was: not making the same album twice. Pre-Mr. Morale I would have said he got his art rap shyt out the way and could just do whatever he wants. I didn't expect him to do it again (just with a different sound).

In terms of sales it's basically what I predicted. Depends on the single...and he didn't have one. I think it'll end up closer to 350k given how steady the streams seem to be. We'll see. I think the team has to ask themselves whether not using the best label's machine for promo, not having a single, and not having physical copies was worth the "mystique" of not having anything leak. I don't think it was but end of the day I don't think Kendrick cares whether he does 330k or 400k.

I agree but I WILL say that not having your album leak in 2022 is pretty important. I wouldn’t want a major label album from a premiere artist leaking after a 5 year absence

 

[Renegade47]

no one is playing that song anywhere

people were playing it in dallas last night.

 

[Renegade47]

i really don’t understand what you’re doing. Kendrick numbers aren’t low. He just broke Spotify’s first day streaming numbers.

he’s about to have the highest first week debut this year.

If you take away physicals and bundles his numbers are in line with Damn first week.

Are you saying he should’ve done 500k or more?

450 atleast.

 

[Ziggiy]

Kendrick Lamar Smashes Apple Music Streaming Record Thanks To 'Mr. Morale & The Big Steppers'

 

[Lil Bape the PostGod]

Drake is like the only top tier artist who still rides out singles before the album…and he even deaded that with CLB

Stop this talk about it’s sales are due to not having a single…all these nikkas release albums with no songs prior and a video like the same day

Or put out a song a week or two before which ain’t even on the album…