Kendricks Verse is a Publicity Stunt By AFtermath to Promtote EMINEM new album

[ROFL_GUY]

em dropped a song and there was no thread on it

there a 10+ page thread on it front page

 

[Artificial Intelligence]

.......................

 

[dubsmith_nz]

without one positive review on it

He's pullin a Lupe, dropping some trash to lower our expectations further, before blowing us away on Renegade 2.0

 

[H@LLOW]

Breh we don't need promotion, we going to sell regardless.

 

[The Hovering Heed]

This HIGHLIGHTS your thread

http://www.thecoli.com/threads/interscope-plans-continues-with-k-dot-contol-the-culture.138275/

 

[ROFL_GUY]

[Hook: Liz RodrAnnotateigues]
This is survival of the fittest
This is do or die
This is the winner takes it all
So take it all

And if I don't got enough in the tank maybe I can just siphon enough
To fill up this last can, man will I survive in this climate or what?
They said I was washed up and got a blood bath
I'm not a rapper, I'm an adapter
I can adjust, plus I can just walk up to a mic and just bust
So floor's open if you'd like to discuss
Top 5 in this motherfukkerand if I don't make the cut
What, like I give a fukk
I'mma light this bytch up like I'm driving a truck
To the side of a pump
0 to 60 hop in and gun it
Like G-Unit without the hyphen, I'm hypin' 'em up

Cause I'mma fight 'til I die or win
Biting the dust it'll just make me angrier
Wait, let me remind you of what got me this far
Picture me quitting, now draw a circle around it and put a line through it, slut
It's survival of what?

This is survival of the fittest
This is do or die
This is the winner takes it all
So take it all

[Verse 3: Eminem]
So get your ideas, stack your ammo
But don't come unless you come to battle, jump in the saddle
This is it, it's what you eat, sleep, piss and shyt
Lift, breathe, your whole existence just consists of this
Refuse to quit, the fuse is lit,can't diffuse the wick
If I don't do this music shyt I lose my shyt
Ain't got shyt to lose, it's the moment of truth
It's all I know how to do
As soon as I get thrown in the booth, I spit
But my respect is overdue
I'm showin' you the flow no one used

But I want you to doubt me, I don't want you to believe
Cause this is something that I must use to succeed
And if you don't like me then fukk you!
Self esteem must be fukkin' shooting through the roof
Cause trust me
My skin is too thick and bullet proof to touch me
I can see why the fukk I disgust you!
I must be allergic to failure cause everytime I come close to it I just sneeze
I just go atchoo(at you) then achieve!

 

[ROFL_GUY]

It's really not all that farfetched for the shyt to be true.

With the climate being less about lyrics (and Kendrick being the closest MAINSTREAM artist to Eminem in terms of style, flow, and ability), if Em drops without "Control" ever coming out and causing the stir it did, Em dropping an album might not be a good look. Of course he's bound to sell decently because he's Eminem, but this is a new era in terms of record sales. A scary one, to artists AND labels. And after Relapse and Recovery, and the current climate being less about lyrics than swag, anything short of a good release from Interscope's Jesus would be a huge loss, after his last two albums.

With the mainstream focus now back on lyricism and battling for the moment, what better time to put out Em's new shyt than now. They're labelmates, friends, and Em can't diss anybody (which is his forte) without getting looked at like a hater. Dissing nikkas isn't what's hot obviously. Especially dissing someone successful. A lot of fans would eat him alive, clown him on Twitter, etc being the fickle and "spur of the moment" dikkriders they are...Imagine Em coming at Wayne circa 2007. TELL me nikkas wouldn't be on some fukk Eminem shyt...I thought so.

We already know on Recovery that Em wasn't feeling Ye or Weezy & wanted to come at their necks. Now, that's possible as well as any other rappers he wants to get at, with the focus being where it is now. It's more "welcoming" to an artist like Em to hop back in and somehow come back in epic fashion.

If you nikkas are paying attention, and ain't sleep just cuz he dropped two wack albums...if the last BET cipher was any proof, he still has shyt left in the tank. To be honest, the balls in his court now, and he has a chance to shed the cornball image/bars of recent past and make a HELL of a comeback. Watch what I say. And I ain't no stan or none of that shyt. Don't put it past these labels, execs, and labelmate rappers to sit and strategize all this. In the end it's more money, fame, and good music coming to and from the same source, which equals $$$.

In theory, in a few short months, the trap subgenre and nikkas like Keef, Gucci, Wayne etc could be done for good. Not done making music, but done being what's hot in the mainstream eye. This is the type of shyt most hip-hop fans & 80s babies been waiting for, and to be honest, it just may start to bring record sales back if the consumer now KNOWS that mainstream rap albums for the most part are substance-filled, lyric, reality & metaphor laden works of art artists are taking their time with. Something WORTH spending money on. Obviously with Ken selling the most last year, the labels recognize this. Even though technology played a part, it's no coincidence that once snap music and a bunch of other wack subgenres came out, record sales dwindled.

I wouldn't even be surprised if this schemes been in the works for years, you seen the money Interscope put behind Kendrick. Suddenly thrust into the stratosphere, best selling record of the year, all over the BET awards a year ago, etc...THINK, nikkas. In essence, Kendrick just set the table for Em to eat.....better. And with our genre being a monkey see monkey do genre, if Kendrick AND Eminem both do good this year...the industry WILL follow suit.

 

[Danie84]

Interesting, so where and how does Q' Oxymoron fit into this equation