Lawyer Explains: 360 Deal

prophecypro

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Im interested to know how many artists have a 360 deal vs doing business opportunites with a management company seperate from their label who hooks them up with the non album ventures. Like Rhianna is on Def Jam but gets her push from Roc Nation.
Sometimes its almost beneficial to have that outside team cause its saying to the label I can make my own 360 type deal without needing you, here is the album. Sometimes I wonder if labels hire management companies from outside to work on the 360 deal and I wonder if that's what she really has
 

Rominati

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Haha a whole bunch of smart dumb nikkas in this thread :troll:


Homie posts a video from 2009 talking about the music industry n thinks he dropping gems.


Deals rappers are getting now >>> Deals rappers were getting in the 90s.


Ask Dr.Dre, Dj Quik , Pac, Ice Cube n em about signing deals :mjpls:


Creativity wise, they already took off that shyt a long time ago, all new gen artists have almost complete creative control. If you really know how the game go, you would know that signing to a major nowadays is more safer than signing to a indie label. As a rapper imo, you should either go Major or do it ya self. No inbetweens. Causing indie labels rape a artist way harder than a major do.


Google The Cool Kids and peep how they have been struggling and suing their old indie label for the past half a decade for freedom out their contract.
 

Ninjaz In Paris

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Im interested to know how many artists have a 360 deal vs doing business opportunites with a management company seperate from their label who hooks them up with the non album ventures. Like Rhianna is on Def Jam but gets her push from Roc Nation.
Sometimes its almost beneficial to have that outside team cause its saying to the label I can make my own 360 type deal without needing you, here is the album. Sometimes I wonder if labels hire management companies from outside to work on the 360 deal and I wonder if that's what she really has

The thing is... unless you are already making a shytload of money *WITHOUT* a Major Label... then you have nothing to leverage...

Most people think independent means you are pushing your music via the internet & doing open mic's etc when a real independent label operates just like a major but without major money which means they have staff, an LLC & every a major has. If you're independent & are pulling in $50k a year independently strictly from making music then a label will negotiate fairly on equal grounds but if you're an artist that works at Footlocker & got a break by an A&R hearing your music then when it comes time for the contract you have no leverage because you're not making money from music already...

I see so many artists on facebook & twitter talking about "I would never let a label take away my creative freedom.. I would never sign a 360!" etc & all that other bullshyt when they're making no money from music anyway so have no grounds to stand on...

People think independent is the way to go, lol... hell The Cool Kids were arguably the biggest thing buzzing underground back in 2007-2008 but they had a shytty contract with Chocolate... but because it's independent people think they were happy... why do you think they don't even fukk with eachother now?

A *REAL* Independent operates just like a Major...
 

Ninjaz In Paris

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Haha a whole bunch of smart dumb nikkas in this thread :troll:


Homie posts a video from 2009 talking about the music industry n thinks he dropping gems.


Deals rappers are getting now >>> Deals rappers were getting in the 90s.


Ask Dr.Dre, Dj Quik , Pac, Ice Cube n em about signing deals :mjpls:


Creativity wise, they already took off that shyt a long time ago, all new gen artists have almost complete creative control. If you really know how the game go, you would know that signing to a major nowadays is more safer than signing to a indie label. As a rapper imo, you should either go Major or do it ya self. No inbetweens. Causing indie labels rape a artist way harder than a major do.


Google The Cool Kids and peep how they have been struggling and suing their old indie label for the past half a decade for freedom out their contract.

We think alike... just posted this, lol... :mjpls:
 

spliz

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NY all day..Da Stead & BK..
More or less came in here to say this. First of all 360 deals offer more advance money. 2nd of all if a record label stands to make money of your touring, merch etc they are going to push it and a label has much more resources than just your management/agent or w/e.

Advance money aint shyt but a loan...its WAY easier to end up in debt for ANY artist fukkin wit a 360...that shyt aint "good" for any artist...the damn lawyer is sittin here sayin and nikkas still aint hearin it..theres no reason the label should take a piece of EVERYTHING u do...shyt aint a good look no matter how u slice it...successful artists always complained about the deals they used to go and how the label would rape their album sales..now they take a piece from every pie slice and nikkas have the nerve to say its good?..even if u Jay-Z u still aint gettin what u DESERVE..even if its more than everybody else..and that aint a good thing to me..
 

prophecypro

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The thing is... unless you are already making a shytload of money *WITHOUT* a Major Label... then you have nothing to leverage...

Most people think independent means you are pushing your music via the internet & doing open mic's etc when a real independent label operates just like a major but without major money which means they have staff, an LLC & every a major has. If you're independent & are pulling in $50k a year independently strictly from making music then a label will negotiate fairly on equal grounds but if you're an artist that works at Footlocker & got a break by an A&R hearing your music then when it comes time for the contract you have no leverage because you're not making money from music already...

I see so many artists on facebook & twitter talking about "I would never let a label take away my creative freedom.. I would never sign a 360!" etc & all that other bullshyt when they're making no money from music anyway so have no grounds to stand on...

People think independent is the way to go, lol... hell The Cool Kids were arguably the biggest thing buzzing underground back in 2007-2008 but they had a shytty contract with Chocolate... but because it's independent people think they were happy... why do you think they don't even fukk with eachother now?

A *REAL* Independent operates just like a Major...

Oh I agree with all that, thats why I used to :wtb: @ Dipset fans who used to act like they were caking hard at Koch.

But I do wonder if you can be an established artist and decide a few years into your career to let an outside management company help with touring and other business ventures and THEY (the management company outside of the label) can use your name as leverage to get the deals which you may have been limited from getting due to internal management inside the label.
Again, I dont know for sure..Im just honestly wondering.
 

Rominati

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We think alike... just posted this, lol... :mjpls:


Word haha I jus peeped it :pachaha:


Alot of these cats be talking industry shyt, but really have no idea what they are talking about, they be coming off mad naive lol


Signing a 360 is pretty much the best way to go. It ensures you that the label will go hard for you, cuz they will make a profit off of you.


All you gotta do is jus drop hits and make the label bow down to your wishes. Jus like wat Kanye, Rhianna,Jay, Rick Ross n all of em did.


Only thing I would do is, fight to the grave for like 90% creative independence. I will drop a radio single here and there for a masses but keep my albums raw to the bone. shyt aint that exactly what Biggie and a Pac did :mjpls:
 

Loose

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Haha a whole bunch of smart dumb nikkas in this thread :troll:


Homie posts a video from 2009 talking about the music industry n thinks he dropping gems.


Deals rappers are getting now >>> Deals rappers were getting in the 90s.


Ask Dr.Dre, Dj Quik , Pac, Ice Cube n em about signing deals :mjpls:


Creativity wise, they already took off that shyt a long time ago, all new gen artists have almost complete creative control. If you really know how the game go, you would know that signing to a major nowadays is more safer than signing to a indie label. As a rapper imo, you should either go Major or do it ya self. No inbetweens. Causing indie labels rape a artist way harder than a major do.


Google The Cool Kids and peep how they have been struggling and suing their old indie label for the past half a decade for freedom out their contract.


Deals Artist was getting in the 2000s>>>Deals artist are getting now.
 

Ninjaz In Paris

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Oh I agree with all that, thats why I used to :wtb: @ Dipset fans who used to act like they were caking hard at Koch.

But I do wonder if you can be an established artist and decide a few years into your career to let an outside management company help with touring and other business ventures and THEY (the management company outside of the label) can use your name as leverage to get the deals which you may have been limited from getting due to internal management inside the label.
Again, I dont know for sure..Im just honestly wondering.

Happens all the time... it's like how you said Rihanna is signed as an artist to Def Jam but is managed by Roc Nation yet also has a contract with CoverGirl.

Or how Lady Gaga is signed to Interscope... managed by Streamline (while still being signed to Akon's KonLive Imprint) but also has a Touring Deal with Live Nation...

She'll let them take 90% profit from those deals while keeping all the upfront money...

Live Nation gave Gaga about $50 Million upfront... so they keep every dollar she makes off of touring for the rest of her life... she might generate them $200 Million over the course of 5 years so to them it's a good investment & to her it's a chance at not being able to ever see $50 Million again Vs. risking not being able to put together a good enough tour to generate the money Live Nation can...
 

Rominati

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Deals Artist was getting in the 2000s>>>Deals artist are getting now.


It depends what type of artist you are trying to be. If you are trying to be the biggest you can possible be than nah. The money Drake make >>>> (Even with them YM royalty allegations)


shyt, even the money Wale make >>>>> , nikka is filthy rich. But he jus dont put it out there like that.



But if you jus planning on being sum bum ass 1 hit wonder, than yeah, I can see how one would say the early 2000s was better. If you trying to be a Slim Thug, or a Paul Wall level rapper :mjpls:


Me personally if I was to get in the game, im trying to be Kanye, Pharrel, Jiggaman status :manny:


360's at the absolute worst take like 10-20% of ya touring and merch.



If you making 2mil off touring, I cant see why you would be butt hurt to give the label 200,000 :manny:


I saw someone here say, ohhhh nahhh I would be indie 4evaaaaa like Curremsy :bryan:



When Currensy who has been indie for years, jus signed a 360 deal early this year :mjpls: , same thing with Action Bronson too :mjpls:
 

labelplant

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Advance money aint shyt but a loan...its WAY easier to end up in debt for ANY artist fukkin wit a 360...that shyt aint "good" for any artist...the damn lawyer is sittin here sayin and nikkas still aint hearin it..theres no reason the label should take a piece of EVERYTHING u do...shyt aint a good look no matter how u slice it...successful artists always complained about the deals they used to go and how the label would rape their album sales..now they take a piece from every pie slice and nikkas have the nerve to say its good?..even if u Jay-Z u still aint gettin what u DESERVE..even if its more than everybody else..and that aint a good thing to me..

Actually in recent years, even with the decrease in album sales and the 360s, artists seem to have learned from some of the mistakes that they were making in the 90s. Artists nowadays, especially in Hip Hop seem to be much better prepared for the cut throat business environment of the record industry.

I'm not saying 360 deals are this great thing but just trying to shine a light on the opposite spectrum of signing such a deal. It's not ALL bad. These guys are still managing to make a lot of money and in some instances a 360 can even help that.
 
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