My bad I wasnt sure about the new deal he signed..He still is on roc nation I see. .hmm maybe lupe should take that route thenHuh? When did j Cole go independent, fukk is u talking bout
Everyone has a 360, the thing with a 360 is its about the splits. if nikkas taking 2 percent of your merch why would u care, now if they taking 40-60 percent thats different. There is no set percentage. Key is to get those percentages down and keep the majority of your money. Justin Beiber has a 360, its pretty much standard now.
link to his current deal?
And this is based on key word called LEVERAGE
Justin Timberlake...Bieber...Jay-z...and Madonna have all engaged in 360 deals....
But the difference is as one industry head shared with me is that these artists have the LEVERAGE where 360 deals actually WORK FOR THEM...
because they are credible global BRANDS that allow the artists to have all thier various ventures and deals consolidated under one umbrella...
with them (the artist) having not only the most equity along with a sizeable advance...but the fact that usually the option of retaining all licenscing , masters and publishing once the deal comes to an end is an option that is usually offered to artists of thier caliber..these are the type of 360 deals that LIVE NATION only offers to a select few!
unfortunatly the ATLANTIC/WARNER 360 deals like the one Lupe is engaged are more exploitive because the artist is not seen as a global revenue phenomenon and also because the artists niche market is not an across the board cross marketing type of demographic....
along with the fact that the company simply lacks the capital to engage in such lucrative ventures and most importantly..
The company (Atlantic/Warner) doesn't have the proper infastructure set up to handle TOURING and MERCHANDISING in a credible marketing manner...
so they basically are just exploiting the artist with no intentions of promoting his or her work to it's fullest potential...
Of course the label will prioritize the people they expect the most money from, that's simpler than 1*0.
It's a major fukking label owned by people who invest to get a juicy return, not to hear good music on the radio.
The market dynamics has changed since Lupe came in the game, the labels have less control of the market, they have less money to invest on artists due to sharply increased uncertainty and on. Labels are as greedy as artists, they do what's best for them.
As far as Lupe goes, it's really hard to trust anything he says.
Last time he was saying that the label was too involved (they wanted to choose singles, help find producers to get his shyt to the charts etc). Now they don't care. Even if it wasn't about maximizing profit another very simple reason could be cause Lupe dissed them publicly on several occasions. Now why would anyone ever fukk with anyone who tries to embarrass you publicly over and over again? Profit.
An interesting thing is that Nuthing on you and Airplanes would've been two of the best songs on Lasers even with that bytch on the hook.well "Nuthin on You", "Airplane's" and one other joint i forgot were all originally jams that he was forced to rap on. So I dont think he's lying. Really he cant tell the whole story anyway because im sure A. its too fukking long and B. most people don't care/ wont understand if they never had a deal.
Cudi isnt selling either.Lupe never had flop. u crazy boy... he in that Kid Cudi lane his fans loyal as shyt.
Everyone has a 360, the thing with a 360 is its about the splits. if nikkas taking 2 percent of your merch why would u care, now if they taking 40-60 percent thats different. There is no set percentage. Key is to get those percentages down and keep the majority of your money. Justin Beiber has a 360, its pretty much standard now.
An interesting thing is that Nuthing on you and Airplanes would've been two of the best songs on Lasers even with that bytch on the hook.
Words I never said and The Show Goes on were also two common favorites from the album, two very successful songs that allegedly were forced by Atlantic.
I mean I can't hate on the label if they are giving him good hit songs that are among the better songs on the album, that's only odd.
That Atlantic records are making better records than a master lyricist.
Cudi isnt selling either.
he's useless w/o that 360 to the labels
the label not fulfilling contract obligations would be one thing. but if he willingly signed a contract with them that they are respecting and now bytching...