Homophobia is pretty much nonexistent I'm hip hop, gangster rap is pretty much dead and the people left are people basically describing these streets, everyone likes to get fukked up (whether it's wine, bubbles, weed, beer, hard liquor etc) some people like Macklemore just can't handle it..
So basically the only thing Macklemore has got is anti-consumerism with regards to clothes.
And let's not act like he's not a weak version of various rappers that has been here including people like Mos Def, Common, Talib or even Kendrick but not as real and doesn't rep for people the media cares about so they didn't get that dikkriding effect.
And I used to fuxk with this guy, probably still do to a certain extent.