It did no favors for hip-hop, when it had the chance to kick down another big door.
Samsung/Jay took up a several minute advertisement during a great NBA Finals, which was probably watched by 20 million people or whatever. How many artists(I can't remember any) have taken up a spot of that magnitude on national TV to announce a new album??? This was a step below only the SuperBowl in terms of eyes watching.
HUGE stage, we're talking people who've never even heard of Jay-Z are being exposed to him at that moment, hearing/seeing him talk for the first time....other people who only know of his name from pop culture or that he's Bey's husband....other people who have a default disposition to thinking rap music is garbage. They're not gonna watch BET/MTV/VH1 channels to seek out Jay Z, they're being fed this right on their own time.
Then the name, Magna Carta Holy Grail.....that's a
heavy name for an album. People are seeing this and expectations are growing.
We learn the album is going to be given away(initially) free via a smart phone app to a million ppl, which immediately opens up a MUCH larger audience of people who may never have previously purchased or sought after a Jay Z album. But since it's free they'll take it, and they want to see what the hype is all about. My cousin, I don't think has any Jay Z albums and she had it on her phone when I saw her on the 4th.
So the album drops, very lackluster(IMO), and that's not even saying it's not possible to live up to the hype....it's just not that good. And now ppl are like,

"THIS is what the big deal was all about?! This is what ppl consider to the best?"
Thoughts???