1. Motherfukkers had performances on Grammy awards (this alone has 5 million views more than Game 7 and like 15 million more than Game 5 ), Oscars, Superbowl, commercials running for months (even Jay electronica had a Mountain Dew commercial running for months). An obscure commercial with the most famous rapper already sitting talking about dualities and saying he's dropping album will not get more people to buy/downloaded/streamed to it than people who wouldn't have bought/downloaded/streamed it in first place.
2. This album was clearly for the fans, not the pop fans. That was BP3.
Newspapers that gave this 2/5 gave BP3 4/5. No pop music at all, no political correctness, no sympathy for cacs and c00ns reluctance to black wealth, only promotion being tweeting with fans and a Samsung commercial with no music.
Could it be better? yes. But at your 17th album, 13th
#1 , I don't think pleasing non-fans is a priority. He made an album wanting to talk the greasiest shyt he can talk and the fans who know that style of rap seem to enjoy it. The people who were expecting music about slaves or new Empire State of Mind ballads need to fall the fukk back and buy his old albums. This is the old the first time since 1998-99 where Jay is talking that disgusting shyt. And it's not for everyone, it's for the streets, the fans. Just like Yeezy dropped an album for the fans, the alternative people etc.
If anything I'm glad that he didn't go safe like American Gangster or BP3. And just flat out made a whole album of songs like Jay-z Blue, Nickels and Dimes etc even though they might be the "best" songs on the album they are too damn basic on your 17th album. If he drops another album he might go the safe route like other rappers and do what people want him to do.