MCHG had the biggest stage ever to deliver for hip-hop, and did not do so

[Wacky D]

it seems as if nba-tv is running this commercial as much as they run the league pass commercial during the season. its ridiculous.

lol @ people using twitter as some sort of barometer. go outside.

 

[jerzboy]

And I don't think Jay-z makes music to teach ignorant people about what they should know.
He's not gonna try to teach us about Trayvon Martin's case when he's not got a law degree, he'll leave that to the smart dumb conscious rappers to mislead the youth.

He's never been one of these dumb smart rappers saying shyt that anyone who reads the papers and got a c or more in history already knows like these other rappers. That's what some people like and that fine.

If you ain't really really down like Pac or Common, socially conscious rap is 9/10 dumb smart shyt. I still don't understand the dweebs crying for Jay to engage in it. He actually cares, he's actually doing shyt in society, he's not about to use other people's misery to sell records. Very few people like Ghostface who makes up a whole dream world, Nas and Face who talk about other people can still talk street shyt and that's their niche.


He's more The Beatles than Bob Marley.

The Beatles..... Lol. Can you explain this?? This is horrible.

I'm a Jay fan and all but a lot of people don't realize his music is really music of the moment. What I mean by that is that it's very forgettable. Yeah it might be really hot now, but 5-10 years from now it's very forgettable. That's the issue with a lot of hip hop music. Music doesn't necessarily have to be preachy and so thought provoking, but some kind of depth needs to be there. Some chance taking and groundbreaking shyt in the genre needs to happen.

Can you please elaborate on The Beatles comparison???? I mean they changed the way people write music and their melodies were groundbreaking. They took chances. Sgt. Peppers is one of the oddest albums I've heard. What chances has Jay-Z taken to change the face of music again?

 

[Harry B]

The problem is whenever someone levels that line if criticism against him, y'all respond by saying "You want Jay to be/rap about ______" or "that's not who he is."

No, we don't want him to be anything else and we critique him who he is. And his lack of vision and depth and ability to effectively make songs of substance is a legitimate knock on his artistry.

Jay's most profound moments come when he's talking about his own personal experience. He seems to have artistic myopia and can't see the world outside himself and manifest it in rhymes. And that was interesting and compelling when he was talking about his life as a drug dealer. He brought an element of putting a human face and in terms of describing the full range of emotions that come with that life early on, not just bragging and it was kinda groundbreaking.

But now he's mostly just rapping about hanging around rich white people in Europe and being part of high society with the occasional flash of profundity.

Camel stans: "You just don't like him anymore because you can't relate to his life. That's your own issues."

NO. It's the artistic myopia I referenced earlier; his inability to get outside himself and make substantive music. Nas just showed you a rich man pushing 40 can still make quality music at a high level that isn't rooted in narcissism.

And the Beatles comparison is horrible. They had plenty of substance and depth.

Yey you stay in his threads like plague.

But no the The Beatles had substance and depth which Jay has as well, but it was mostly personal criticism, analyzing and on. And it was not their main attraction or why people fukked with them.

Of course they had a lot of peace and love as they "grew up" specially Lennon.
And it was not about wars, slaves, poverty and on. The depth was in songs about love letters, insecurities in job applications, hoes, joy of life, hating on taxes and all types of shyt. Not "substantial" as some Nas stan referred to it, but the small things in life.

Which imo Jay-z does as well, but it's the small things in his life. Like not feeling accepted even though he's got mad stacks, the more he gets, the less it means, hypocrisy of people in regards to Cuba/democracy, people from behind wanting to pull him back and people from above wanting to hold him down, everything on the road from nothing to success. And keeping his battle emcee elements with the "my ____ is better than your" mentality, describing his fitting, random cool bars about random things like they used to kick it in the parks. (Which is the part most Nas stans and hipsters don't feel).

 

[Harry B]

The Beatles..... Lol. Can you explain this?? This is horrible.

I'm a Jay fan and all but a lot of people don't realize his music is really music of the moment. What I mean by that is that it's very forgettable. Yeah it might be really hot now, but 5-10 years from now it's very forgettable. That's the issue with a lot of hip hop music. Music doesn't necessarily have to be preachy and so thought provoking, but some kind of depth needs to be there. Some chance taking and groundbreaking shyt in the genre needs to happen.

Can you please elaborate on The Beatles comparison???? I mean they changed the way people write music and their melodies were groundbreaking. They took chances. Sgt. Peppers is one of the oddest albums I've heard. What chances has Jay-Z taken to change the face of music again?

There are things I criticize with this album as well, despite him being 44 years old, I believe it or not still expect great things. There was a bunch of empty references, there was not deep thought into the concepts to most of the songs, hooks were average, name dropping just for the sake of it.. That was what I didn't feel off the top.

Also the intro is by far the weakest intro Hov has ever dropped, with every other one being a straight undeniable classic even on BP3. It's not enough for me to not think that the album is good though. Just like Game name dropping didn't stop Documentary from being a classic. Or Stillmatics super average production didn't stop it from being a dope album.

With that said, I don't like all the talk about "ohh he's bragging", "Oh he's talking about European art" "Oh this is happening in the world, he should talk about this", "He sounds too rich", he's to corporate, samsung bla bla bla.
It has nothing to do with the type of music Jay-z makes. If Pac was talking about that shyt, it would've mattered. But this is the emceeing style that Jay-z has and always had. Raekwon and Ghostface are making up crazy tails about Chinese diplomats and shyt and they are classsssics. No one is talking about well they should talk about the democracy in China instead.

 

[Hiphoplives4eva]

I always said placing the title of greatest ever on someone as shallow and vapid as Jay-Z does a great disservice to the culture...The pre-release hype over this dud is just another example of that.. Trayvon's killer is about to go free and the "biggest figure and living legend" is rapping about European art and Miley Cyrus twerking..Whenever I hear someone say Jay-Z is the greatest, I know they don't love hip hop and more than likely hate Black people...

 

[Standing on business]

Everyone I know in the real world enjoys the album

 

[Teko]

I always said placing the title of greatest ever on someone as shallow and vapid as Jay-Z does a great disservice to the culture...The pre-release hype over this dud is just another example of that.. Trayvon's killer is about to go free and the "biggest figure and living legend" is rapping about European art and Miley Cyrus twerking..Whenever I hear someone say Jay-Z is the greatest, I know they don't love hip hop and more than likely hate Black people...

Black people hating themselves or people that grew up their entire lives listening to nothing but hip hop not liking hiphop? You are an idiot if you think that the whole album is about Miley twerking or European art: even the Miley line isnt really about Miley.

 

[jilla82]

Wait, are people really saying this isnt a pop album???

This is exactly what it is!!!!
The reason people like this, and critics dont (not sure, just saw someone said critics arent into it) is because this shyt is like someone else said, "the music of the moment". He got dope producers, and JT to open the album.
Its easy to ride to...you dont even have to pay attention to what he's saying.

This dude is 43 rapping about the same dumb shyt...its just lame as fukk.
I dont see how he's the GOAT, and has had the safest career of any cat that is considered a legend in hip hop.


The same reason most people like this album is the same reason 2 and a Half Men was the number one show for so long.
Most people are fukking brain dead.

 

[Big Skilly Films]

oh great another geek making a thread about "i hate the magna carter" if you dont like it cool but too many people fcks with the album

 

[Harry B]

Black people hating themselves or people that grew up their entire lives listening to nothing but hip hop not liking hiphop? You are an idiot if you think that the whole album is about Miley twerking or European art: even the Miley line isnt really about Miley.

That's what these people don't understand.
That Miley line was dope, Jay is still a threat to the "feds/cacs" even though he's not selling dope cause white people are mad that the white youth is fukkin with black "culture". These are btw the same people who were hating on Jay for talking about the joys of seeing black and white people together as Americans at a festival. Calling it corny etc.

That's why despite a person like Gator being a good poster or not, I can't ever take his opinions on Jay-z serious. I don't know if he's trolling or if Jay murked his sister or something.

 

[jadillac]

those you saying Jay is pop music, that's not necessarily a bad thing. He's made pop directed tracks. He's one of the few who can do pop tracks and still keep respect.

I have no problem with "Change Clothes", "Empire State.....", etc. They have good production, he still spitting entertaining lyrics, they have memorable hooks.

I also like "American Gangster" Jay. "Reasonable Doubt" Jay.

MCHG is just not a very good album. And to me, ppl who go around calling him the GOAT, just dont wanna admit it People who see him as the leader of rap and black culture(to a degree), dont wanna admit it.

 

[Teko]

Took the easy way to go plat but I'm dying to see what them first week sales look like

If he sells more than [300-500]k first week it will be a major success. Giving away a million downloads the way they did (5 day lag between free and retail release) was a big risk because the free downloads was via a legal platform.

 

[jilla82]

those you saying Jay is pop music, that's not necessarily a bad thing. He's made pop directed tracks. He's one of the few who can do pop tracks and still keep respect.

I have no problem with "Change Clothes", "Empire State.....", etc. They have good production, he still spitting entertaining lyrics, they have memorable hooks.

I also like "American Gangster" Jay. "Reasonable Doubt" Jay.

MCHG is just not a very good album. And to me, ppl who go around calling him the GOAT, just dont wanna admit it People who see him as the leader of rap and black culture(to a degree), dont wanna admit it.

Yea, pop music isnt a bad thing per SE, its just that it doesnt even sound like dude is trying.
He has the pub to get great producers to make clean beats, and good hooks....he doesnt really have to do anything. There is no direction to his music...its just bland.

But thats what people like

 

[Teko]

Wait, are people really saying this isnt a pop album???

This is exactly what it is!!!!
The reason people like this, and critics dont (not sure, just saw someone said critics arent into it) is because this shyt is like someone else said, "the music of the moment". He got dope producers, and JT to open the album.
Its easy to ride to...you dont even have to pay attention to what he's saying.

This dude is 43 rapping about the same dumb shyt...its just lame as fukk.
I dont see how he's the GOAT, and has had the safest career of any cat that is considered a legend in hip hop.


The same reason most people like this album is the same reason 2 and a Half Men was the number one show for so long.
Most people are fukking brain dead.

Do you mind to share your lifetime achievements?; Tell us one thing that you have done or achieved to show that you are above average and not as brain dead as MOST PEOPLE

 

[boskey]

Marketing is Hip Hop's bread and butter. .

Samsung delivered Jay-Z his 5million dollars...and Jay-Z delivered Samsung an effective advertising campaign to sell mobile devices and in depth data mining opportunities from a key demographic (the million-plus jay-z fans who downloaded the app) which they can track and sell to whatever third party down the road...after already proving themselves to be an industrious sort, in tune with the new hot gadgets and prone to be moved by glitzy ads and slick slogans, there's no doubt the info mined from their phones will be prove valuable

It was never about providing any stage for "hip hop"

#NewRules that are kinda the same as the #OldRules when hammer was jumping off the top of fast food joints to sell people Taco Bell in the early fukking 90s ("hey rapper, here's some money...help us squeeze some money out of those people that like your hippity hop")...but yet they got the marks thinking they're apart of some kind of "revolution" or some silly shyt that's a bright new day for hip hop ... it's a work people