Netflix, Amazon, Apple, Google, and all these big bag having non-sports/linear tv outlets getting into sports is just pushing up the bids and thereby the prices for all sports 
In some things, like streaming, they keep down the prices, but when you are bidding for shyt it has the opposite effect. But this is the coli, people would rather see the athletes than regular households eat.
One of my friends in the music industry told me that everyone in media is looking at sports with envy, the safest business in media.

In some things, like streaming, they keep down the prices, but when you are bidding for shyt it has the opposite effect. But this is the coli, people would rather see the athletes than regular households eat.
One of my friends in the music industry told me that everyone in media is looking at sports with envy, the safest business in media.