MSNBC is almost dead

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MSNBC to Change Its Name—And Lose the Peacock Logo​


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The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal​

Isabella SimonettiAug. 18, 2025 at 9:37 am
Rachel Maddow speaking.

The left-leaning cable network will rebrand as My Source News Opinion World, or MS NOW, staffers were told on Monday.

The shift is part of an effort to distance the network from its NBC heritage and establish its own identity ahead of the planned spinoff of the bulk of NBCUniversal’s cable networks later this year, including CNBC, USA, Oxygen and E!. MSNBC and some other channels that use the iconic peacock logo associated with NBCUniversal brands will also lose that imagery.

CNBC will keep its name, which originally stood for Consumer News and Business Channel, and is working on a new logo. The new names and brands will be rolled out later this year, ahead of the completion of the spinoff.

MSNBC’s rebrand is the latest in a series of name changes across media. Earlier this year, Warner Bros. Discovery’s Max service said it would rebrand as HBO Max, returning to its roots. Publisher Dotdash Meredith recently rebranded as People Inc. And earlier this month, Roku announced a new streaming service dubbed “Howdy.”

In November, Comcast greenlighted a $7 billion spinoff of its NBCUniversal cable channels. NBC, Bravo and the Peacock streaming service are staying under the NBCUniversal umbrella. The new company will be known as Versant.

MSNBC, which started in 1996, has remained the No. 2 rated cable news network in recent years, behind Fox News and ahead of CNN.

Fox News parent Fox Corp. and The Wall Street Journal parent News Corp share common ownership.

Mark Lazarus, who will serve as Versant’s chief executive, initially assured MSNBC staffers that they didn’t have to worry about a name change.

“I had said that to them very early on in the process,” Lazarus said in an interview with the Journal. The name change came about during discussions about what MSNBC would focus on after the spinoff. When it became clear the network would include both news and opinion, NBCUniversal executives said that they preferred to keep the NBC brand themselves, Lazarus said. The rebrand is also meant to ease “brand confusion,” he said.

He said the network will continue to serve a “progressive audience” and focus on “holding the political figures from both parties to account.”

In January, Rashida Jones stepped down as president of MSNBC. Rebecca Kutler, the network’s new president, has focused on building out a newsgathering operation separate from NBC News. Kutler said that in initial conversations with a limited group of people who learned the MS NOW brand early, she noticed “a little trepidation” at first, but then their enthusiasm grew.

Write to Isabella Simonetti at isabella.simonetti@wsj.com
 
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Saysumthinfunnymike said:
So there's no left leaning news outlets in the mainstream anymore? That's not good. :huhldup:
Click to expand...

Nothing suggests the network will cease to exist, just that the name is changing. The real concern is about how much reach they're going to have without having the connection to NBC/NBC News.
 
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the cac mamba said:
what the hell are you talking about? CNN is always going to be a left leaning news outlet :mjlol:

go watch CNN for an hour, and tell me with a straight face that you can't tell that every single anchor votes democrat
Click to expand...
Right. I can barely name out-right hosts who are actually republicans or independents on one hand on CNN. I can maybe think Tapper and Smerconish(sp?)
 
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