The money is not in ticket sales, it's in TV rights.
It's like people aren't aware or have simply forgotten that the NBA recently inked a $24bn TV deal. Respectively, this results in an increase in the overall salary cap of the league and thus an increase in the individual salaries of the players. Base salaries remain roughly same and the salary bumps are apportioned somewhat equitably. Players are simply getting paid according to the market. Or do you guys want the glut of the money to go to a select few players till the NBA has a group of "1%ers" in their league? It wouldn't make any sense; even less sense than the CEO/entry level worker analogy that was made. Your fight should be with the NCAA - where players generate billions of dollars and don't get paid at all - and not the NBA.
no TV sales/revenue without popularity and butts in seats.
top performers get top pay. its like that in most businesses.
NCAA primary function is to prepare students for life with or without sports. if they make some billions along the way, then so be it. we live in a capitalistic society.




