Nipsey Hussle Airs Complex Out

[Long Live The Kane]

pretty much, i seen through it. nikkas eating it up but he aint really sayin nothin.

i thought it was mostly trill spill ..my point was if you're gonna be an independent act you have to use these outlets in a way that's beneficial to you....work your angle, play to your audience...i haven't really gotten into his music much but he seems to know how to play the game...it's not like complex was just playing dude for site hits, he used it as promotional oppurtunity

 

[Tommy Knocks]

They said, “Just be happy with the hood and happy with the fame of it and how it’s gonna make it look. It’s gonna be big. You’re gonna be the biggest nikka out of the West,” and all this other shyt. Sell that to a ho, my nikka. I’m a man.

 

[Kenny West]

I hope at the least Neighborhood Nip can have a career like a sort of west coast spitta

Refused the majors and stayed real I kept my promise

 

[Ronnie Lott]

That was a dope ass interview

 

[Ronnie Lott]

thats how i feel when the nerds on this site try to dictate whats hot out in the real world...like they lil nerd bubble is the law and we all have to agree on they dumb shyt...just cause mfkers dont understand it...

^this......... That's why I have never held the opinions of those that don't really understand street music and its value and aunthnticity to the culture. Fools be always talkin about sales, sales, sales but they don't realize that quality of music has nothin to do with sales.

Nip was speakin some real shyt on here

 

[PrnzHakeem]

Shout out to Nipsey though I ain't know he was Habesha/AA too.

Young Ermias da Gawd

 

[Still Benefited]

Everything he sayin is great "nikkaS NEED TO WAKE UP"....I think he underestimates how much of his buzz is actually internet based though. Plenty of street nikkas don't know who you are still or don't fuk with you cuz you simply not hot enough in the streets yet period,not nationally.

And Complex ain't shyt but they didn't really say nothin bad about Nipsey.....you got your buzz locally,signed with a major,had a Snoop cosign,look like Snoop,and people saying you supposed to be the next Snoop,had videos playing on 106npark,xxl magazine covers.

Let's not act like you ain't have a machine behind you and absoluttley failed/underachieved to capatalize on the moment to be as big as you was supposed to be. If you Nipsey you gotta acknowledge you owe part of your success to the machine no matter how much you wanna act like you made yourself.

Its good to see he realized that label shyt ain't what's real,and complex was definitly wrong for calling him a thing of the past with "grassroots movements" which I assume they meant TDE taking over....them nikkas ain't no damn grassroots movement either....they had the machine behind em just like Nipsey did only they didn't underachieve and they capatalized on the machine push.

He just a little bit too self righteous for a nikka that failed going the machine route,probaly tried to go back to the machine but because of his previous failure they have been trying to undersell em and don't wanna take a risk and lose money like his first label probaly did.

But talent never left em though,other artist should listen to Nipsey and not sign the first deal they can get unless they feel like they only got one hit in em. I salute him trying to build his own movement now and urging other nikkas to do the same,and realize that fake machine push works probaly 5-10 percent of the time if you not the real thing or meant for superstardom. But nikkas gotta find out for theyself just like he did.

 

[Ronnie Lott]

Everything he sayin is great "nikkaS NEED TO WAKE UP"....I think he underestimates how much of his buzz is actually internet based though. Plenty of street nikkas don't know who you are still or don't fuk with you cuz you simply not hot enough in the streets yet period,not nationally.

And Complex ain't shyt but they didn't really say nothin bad about Nipsey.....you got your buzz locally,signed with a major,had a Snoop cosign,look like Snoop,and people saying you supposed to be the next Snoop,had videos playing on 106npark,xxl magazine covers.

Let's not act like you ain't have a machine behind you and absoluttley failed/underachieved to capatalize on the moment to be as big as you was supposed to be. If you Nipsey you gotta acknowledge you owe part of your success to the machine no matter how much you wanna act like you made yourself.

Its good to see he realized that label shyt ain't what's real,and complex was definitly wrong for calling him a thing of the past with "grassroots movements" which I assume they meant TDE taking over....them nikkas ain't no damn grassroots movement either....they had the machine behind em just like Nipsey did only they didn't underachieve and they capatalized on the machine push.

He just a little bit too self righteous for a nikka that failed going the machine route,probaly tried to go back to the machine but because of his previous failure they have been trying to undersell em and don't wanna take a risk and lose money like his first label probaly did.

But talent never left em though,other artist should listen to Nipsey and not sign the first deal they can get unless they feel like they only got one hit in em. I salute him trying to build his own movement now and urging other nikkas to do the same,and realize that fake machine push works probaly 5-10 percent of the time if you not the real thing or meant for superstardom. But nikkas gotta find out for theyself just like he did.

But what I took from the interview was Nips stance on not being fukked over by the majors. Nip wants ownership of his projects and ownership of his career.

At this point, I don't think that Nip wants/needs a major

 

[Steezy]

the booth aint ready for the truth like this

 

[Black Ball]

me too, he didnt say a damn thing just like his music

talking about shifting culture, mafukka Tech N9ne started a label from scratch. you aint doing anything new except put a stupid $100 tag on an album which Daz did 2 years ago (and his shyt came with a scale)

Nip's CD came with merchandise(Hat, T-Shirt, etc...) and tickets to his show. He said he knew it would be a success because he had a certain number of fans spending way more on his site supporting his merch & brand already. You being dismissive, but dude made a success of himself doing it his way and retaining ownership of his own intellectual property. How many copies did Daz sell? Was Daz's project a success?

I thought he made alot of valid points in this interview though. He shytted on Complex for being on some build you up to tear you down shyt and making a general mockery out of the genre. They should be their to shine a light on talent and critique music based on merit. Not on superfluous ideals of what success is in the industry nowdays.

He shytted on labels for having a predatory & exploitive business model against hip hop artists and not actually giving a fukk about the music or culture itself. They don't want to partner and do honest business with you, they want to whore you out until you're used up and then throw you by the wayside.

I thought he made a valid point about shifting the culture showing that you can have long term success by directly appealing to your base as opposed to leaning on the major label business model, which will spit you out once your 15mins are done.

Not saying he's the 1st one, only one, or most successful one doing this, but he's part of the shift at least.

you aint doing anything new except put a stupid $100 tag on an album

I thought he made a good point about those like yourself who thought it was stupid to this.

It’s a problem that Nip still values his product at $100—I get backlash from our culture. From the nikkas that look like me. Most of these nikkas rap for their damn selves. But when nikkas go into the mall and buy $600 iPhones—and everybody’s got an iPhone—and stand in line for $1,000 shoes, and pay $5 a gallon for gas.

 

[Bishop_BP_Jakes]

Unless your Cudi,Yeezy,or A$AP Rocky, Complex gives ZER0 fukks

 

[Animal House]

Great interview
this reminds me of method man when he would go off about critics downplaying his shyt

 

[FRIED MASON]

fukk complex. They wrote two articles tryna shyt on my brother's company. Those fukk nikkas stay tryna keep the up and comers down. It shows though how little impact they have though. Here nipsey is buzzing again and my brother's flying to Boston tonight to meet with new balance. fukk complex and the culture stealing cacs that work for them.

 

[Ninjaz In Paris]

Nipsey said the realist shyt back to back to back with not one political answer...

I might spend that $100 on that mixtape...

 

[SoulController]

Nip's CD came with merchandise(Hat, T-Shirt, etc...) and tickets to his show. He said he knew it would be a success because he had a certain number of fans spending way more on his site supporting his merch & brand already. You being dismissive, but dude made a success of himself doing it his way and retaining ownership of his own intellectual property. How many copies did Daz sell? Was Daz's project a success?
.

it was not, it didnt chart dont think he even sold 4 digit copies of it

the ticket thing is cool, i like that didnt know that about the release. Complex definately does do that, i follow a group of indie guys from Atlanta called Two-9 they worked hard to get mentioned in their emerging artists section then they gave them a backhanded comment in the article

my only issue with his evaluation of his music is that theres no market set for a $100 album. Dom Kennedy is a peer of his and is still selling on itunes for normal pricing. people pay $5 for gas because they must, if someone is dropping 1k for Balenciaga's or Louboutin's its because they have found a market willing to pay for it. i know he had some success with this limited release but it would never work on a larger scale