Nipsey Hussle Airs Complex Out

[hustlemania]

I thought most of yall trendy n1ggas fukked with Complex?...I see you using most of their talking points in your posts..

 

[OnlyInCalifornia]

You can call out outlets and the media like this when you do your own thing independently and put out a quality product. No ass kissing to get promotions or anything. He made at least 50k from his last mixtape and that's pretty good actually. That is what some people make in a whole year in reality where a lot of Coli posters forget they live.

Though I will admit I wish he put out more music and have said it. Not because I think hes an underachiever or lazy like a Dr Dre type but because he just makes good westcoast music.

 

[dora_da_destroyer]

he sold all 1k of those $100 albums? I'm definitely not knocking his hustle.

As far as the Weeknd goes, I think his album is my favorite of the year so far. Those major labels = bigger tour venues = more money. We kinda seem to ignore this part of being signed. Either way is a financial risk. Tech9 has to tour 364 days a year to make a few mill. Someone on a major might make that in less than 100 tour dates.

You clearly didn't read the interview, he touched on this exactly. You get on a major and they're quick to make sure you get a check while you're buzzing, but when that dies down, what do you have? Nothing. Dude wants ownership over his music, he can get the money one way or another, but give him ownership and your resources for a bigger platform...but the companies are like

 

[Hades]

We put you on the “Underachievers” list because you dropped that in 2011 and disappeared. We didn’t really hear from you until you started dropping the Victory Lap shyt, which has been fire by the way.

Who’s making these rules up that you got to drop a project every six months? Who made these rules up? I don’t know where that came from. That’s not indigenous to rap.

That’s why I wanna talk, just getting into the tape a little bit. Where did you come up with that idea? Were you worried that it wasn’t going to work?

No, I knew it was gonna work because I saw the stats on my website. I know that people in New Zealand spend $600 with me a month. I see that I’m shipping out a package that costs $400: a hat and T-shirt, mixtapes, a beanie, I see that. I got people in Toronto that spend $500. I see that. My fans are engaged to that level.

I’m not into trading ownership of the only asset I have, which is my intellectual property. I’m not into trading that so people will understand why I’m the realest thing in this shyt.

So this is your new model? You’re staying independent?

You listen to my first shyt—I said, “fukk the middleman.” 2003. I’ve been campaigning this but the game wasn’t ready, and it wasn’t time. nikkas convinced me to take a major deal. I feel like now, since this new thing dropped, and real nikkas like Jay Z stood up with the power of his influence, he influenced other businessmen to say, “You know what Nip? I’ma support you. Give me 200. I’m buying 200.” We gonna pay the IRS and we gonna power what we believe in. And nikkas gonna be able to gauge my sincerity over the next year or two. You’ll have other artists popping up doing the same thing. And then what these labels gonna do? They gonna have to give nikkas their fair share. I stood up to shyt way tougher than the labels before. I’m not scared. I ain’t got no fear in my heart, trust me. I stood up to way more shyt than a major label, than some pencil-pushing white boy, no disrespect. I’ma keep it 100. And that’s it, that’s how I feel.

I respect those who respect themselves. Nipsey respects himself and I picked out some things that he said which echo sentiments that I've had for a long time. I could have gone without the "real, really real, realer than them" rhetoric but this was a highly interesting read. I hope that other artists read this. They are the ones who need to see/ hear this so they know that it's possible.

 

[Hood Critic]

Ross is going to fukk around and make something happen with Dom and Nip..he's still mentioning both of them in his interviews...he's still trying.

 

[Da King]

Got damn nipsey real as fukk with cacplex

 

[Black Ball]

This is sort of old news, but were you really close to joining Maybach Music?

Me and Rick Ross sat down and talked and he made it clear that he can make the deal that I need. And I told him that I don’t need money, I need a partnership. I needed a marketing machine and I needed international distribution for my product. Ross fought tooth and nail to make that happen for me. I respect him and salute him for that; but then we ran into the corporate structure of these companies. And again, it offended me, because here you have one of the most powerful, respected nikkas in the game about to make a power move that’s going to incite the culture and they want us to be the ones that compromise. They should be the ones to compromise for the culture so this thing can happen. We’re not supposed to compromise and that’s what they said. They said, “Just be happy with the hood and happy with the fame of it and how it’s gonna make it look. It’s gonna be big. You’re gonna be the biggest nikka out of the West,” and all this other shyt. Sell that to a ho, my nikka. I’m a man.


This nikka Nip.

 

[Busby]

Y'all still gonna go on Complex when a new list/article comes out just to but they will sit back like

I mean shyt they are Nipsey right now with this interview...

 

[Mike Ock]

You clearly didn't read the interview, he touched on this exactly. You get on a major and they're quick to make sure you get a check while you're buzzing, but when that dies down, what do you have? Nothing. Dude wants ownership over his music, he can get the money one way or another, but give him ownership and your resources for a bigger platform...but the companies are like

That's the risk you take for the fame I guess. Artists been complaining about this for years though. In my opinion, the 50 blueprint worked to a tee.

 

[Akata Man Bromo]

Cot damn Im gonna check for this nicca now

 

[Ineedmoney504]

This real shyt tho

 

[Da King]

This is sort of old news, but were you really close to joining Maybach Music?

Me and Rick Ross sat down and talked and he made it clear that he can make the deal that I need. And I told him that I don’t need money, I need a partnership. I needed a marketing machine and I needed international distribution for my product. Ross fought tooth and nail to make that happen for me. I respect him and salute him for that; but then we ran into the corporate structure of these companies. And again, it offended me, because here you have one of the most powerful, respected nikkas in the game about to make a power move that’s going to incite the culture and they want us to be the ones that compromise. They should be the ones to compromise for the culture so this thing can happen. We’re not supposed to compromise and that’s what they said. They said, “Just be happy with the hood and happy with the fame of it and how it’s gonna make it look. It’s gonna be big. You’re gonna be the biggest nikka out of the West,” and all this other shyt. Sell that to a ho, my nikka. I’m a man.


This nikka Nip.

That last line had a nikka

 

[AveRocca]

Interview's gonna make me check for youngins music more often. Nothing in the world I respect more than someone from deprivation that didnt give into the shyt, overcame adversity and fought to make himself a boss through considered thinking, indomitable will and uncompromising morals. It's what the fukk I tried to do with my life and clearly what Nipsey is trying to achieve. I appreciate that shyt.

 

[NvrCMyNut]

i was waiting for something more profound than the regular 'real nikkas vs the fake industry' rants frustrated rappers specialize in and it never came.

 

[Smitty Belafonte]

Labels ain't goin nowhere cuz u ain't gonna find to many chiefs like Nipsey ou here. Most these n1kkas gonna continue to search for major labels to cut that first check so they can become stars and be on 106 n park. You got to have some heart to do what Nipsey is doing. Not enough of them out here.