At $1,500, Google Glass was never intended to be a gadget that was a runaway success with consumers from day one. It was meant for the tech elite and early adopters who wanted a sneak peak at Google’s plans for the future.
By the time
Google Glass hits retail shelves, however, its expected $299 price tag could make it a hit with consumers. $299 isn’t a figure Google has confirmed, of course. It’s what at least one
tech researcher expects Glass to sell for based on industry insider information — and a bit of common sense.
Probably the most expensive component in Google Glass is its display, which adds around $35 to the bill of materials and is made by Himax Technologies. Google recently made a big investment in the company, no doubt to help secure its supply chain for future projects like the consumer version of Glass.
Other parts aren’t exactly pricey. In its current form, Glass uses almost the exact same components as the two-and-a-half-year-old
Droid Bionic or
the Motoactv smartwatch. The Motoactv now sells for $199, and that includes some profit for Motorola. Its actual cost is probably more in the $100-150 range, and it’s hard to imagine the extra bits needed to turn the Motoactv into Google Glass adding more than $100 to that tally.
Even with a beefier battery, bone induction speaker, and the Himax display, it should be relatively easy for Google to retail Glass for $299 by the time it’s deemed ready for general consumption. Component prices are only going to continue dropping, after all, and Google and Asus already managed to sell the 32GB Nexus 7 with HSPA for $299.