Third, the team's protest
threatened immediate economic damage to the university. This is perhaps the biggest issue at play. A contract between Missouri and BYU
obtained by the Kansas City Star reveals that cancellation on the part of the Tigers would result in a $1 million fine to be paid to BYU within 30 days of the cancellation.
What's particularly interesting is that the $1 million fine is a flat sum set because "actual damages — including those relating to public relations, radio and television broadcasts, lost profits, and other consequential damages — would be difficult or impossible to calculate," in the words of the agreement. Which is almost certainly true.
According to data compiled by
USA Today, Missouri's athletic program generated $83.7 million in revenue last year, on $80.2 million in cost — a net of $3.5 million in profit. That's a lot of money — but it's actually fairly low for a public university. Of the 225 Division I schools that have an obligation to release that data, Missouri ranks 32nd in revenue. The top five schools are Oregon, Texas, Michigan, Alabama and Ohio State — which saw a combined $172.3 million in profit on $813 million in revenue.
Athletes talking about race is nothing new. Here's a look at Muhammad Ali refusing the draft, Lebron James's "I can't breathe" shirt, and now the University of Missouri football team. (Gillian Brockell/The Washington Post)
That's the fourth point:
There's huge long-term economic power in college football programs. The Tigers aren't having a great season, at 4-5 after four straight losses. They're still in contention for one of college football's countless bowl games, assuming they close the season strong. If they
did make a bowl, the school would get some amount of money as a bonus. Last year, schools that played in even the least-known games
got six-figure payouts.
There are any number of other economic pipelines that are put at risk. The University of Michigan — a much bigger program than Missouri's — signed
a deal with Nike worth $11 million a year for 15 years. That's just to allow Nike to outfit their teams in games. Missouri
gets $2.2 million from its deal with the company — plus bonuses if those Nike uniforms make it to the college football playoffs (which, given their record, they will not).
Those television agreements that are mentioned in the BYU contract are another thing altogether. Missouri is in the SEC, which means they earn $15.6 million per year
just to be seen on the SEC Network on cable. By the 2018 season, the Mercury News's Jon Wilner estimated in March, the school will get $35.6 million in overall television revenue — and that's a conservative estimate.
How much the school would lose if the team boycotted even one game is hard to say. But swinging back to politics, it's easy to see where the leverage lies. The hunger striker, Butler, risked embarrassing the university badly by letting a student be hospitalized (or worse) over its policies. The football team was already embarrassing the university, but threatened economic damage as well. The operating budget for the school in 2014-2015 anticipates $1.19 billion in revenue and $1.16 billion in costs. The $84 million generated by all of the schools' sports programs is 7 percent of that revenue total — and it's safe to say that football is a lot of that $84 million.
For years, the debate over college athletics has centered on whether or not
athletes should be paid. The fight at the University of Missouri reveals that the football team even at a less-lucrative school can exert significant political power. Which should make the administrations at those more-lucrative schools awfully nervous.
How the Missouri football team just took down its university president