One of NAS's Queensbridge Start-Up's Acquired by Amazon.

[Sammy Steez]

Amazon is acquiring Ring, a startup that makes a popular line of video camera doorbells, in a deal that could help Amazon enmesh itself further into consumer homes and lay the framework for a high-tech pipeline that delivers retail goods and groceries straight to consumers.

The deal furthers Amazon's push into the smart home market, supplementing its Echo smart speakers. And it ratchets up the competition with Google, wich launched a similar doorbell video camera last year through its Nest brand.

It's unclear how much Amazon paid to acquire Ring, a Santa Monica, California company that got its start on the TV show 'Shark Tank.' The startup failed to impress most of the judges on the show, but went on to rebrand itself and quickly catch on with consumers.

"Ring's home security products and services have delighted customers since day one. We're excited to work with this talented team and help them in their mission to keep homes safe and secure," Amazon told Business Insider in an emailed statement.

News of the acquisition was first reported on Tuesday by Geekwire.

Amazon was already an investor in Ring, which according to Axios was in the process of raising more cash at a $1 billion valuation.

 

[Tunez]

Nas

 

[DrexlersFade]

Nas won

 

[Arithmetic]

 

[Mega]

Escobar season has returned....

"Amazon is reportedly buying the smart doorbell maker Ring for over $1 billion"

 

[L. Deezy]

If Ant tweeted this, It must be huge. He never really tweets on their ventures that get acquired. Damn

 

[Tommy Gibbs]

Kelis is on the phone with her lawyers as I type this.

 

[Kyle C. Barker]

That album ain't ever gonna be done

 

[krazykid18]

Please how many times will we get lied to by rappers nas probably has a percent more than Jay-z had when he owned the NEts

 

[LiveFromLondon]

 

[Majestic]

Gotta salute Nas's business moves. Ain't he an owner and investor of Rap Genius too?

 

[ORDER_66]

Kelis is on the phone with her lawyers as I type this.

I wouldn't doubt it man.... Kelis be knowing Nas into all types of shyt...she just feenin to bleed his pockets no matter what...

 

[ORDER_66]

Please how many times will we get lied to by rappers nas probably has a percent more than Jay-z had when he owned the NEts

Nah breh... believe it or not Nas kept his shyt quiet for a reason financing alot of startup projects and putting his money into diverse stocks... that's a fact.... But unlike 50 Nas doesn't brag about shyt... he keeps it lowkey...

 

[Pop123]

"Worth 200 million now, bicentennial nikka"

 

[mson]

And Dropbox filed to go public recently. This might be a big year for QBVP.