How could biggie and them use the shooting to boost there personas, when everyone knew biggie didn’t do it.
Everyone didnt know that biggie didnt do it, only the people involved at the time would have known that.
Puff thought it would be smart to release "who shot ya" and play off the fact that people thought bad boys set pac up.
Biggie had nothing to do with the shooting, but they used the shooting to promote his song. That how they used it to boost their persona.