"Rap is DONE. Aint no more money in rap. Only .1% gettin money. The Drake's....YBs...." - Akademiks

LiveFromLondon

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Brehs won't wanna hear it, but Not like us is a contributing factor to this. Drake kept rap hot culturally because whether you like him or not, whenever he dropped there was always a buzz that reverberated.
If anything it will prosper even more creatively when it's more focused on the love of the game and without these vampires trying to squeeze every penny from it.
Wishful thinking
 

Capital Steez

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I think so too. The product got cheaper and cheaper and therefore lost market value. The race to have social media followers cheapened the whole experience. The need and desperation for all these rappers to be social media stars too. It's had an effect on me. I see these guys sounding like divas and I'm disgusted.

And right, the music became very hollow and superficial, think of like Tekashi in 2017. That's what a lot of it all sounds like to me. Bunch of little kids trying to go viral, or the Travis Scott, which is like Marvel movies to me. All gloss and no substance or tension.
That Travis Scott / Marvel movie comparisons is incredibly apt.
 

M4T

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This is the truth, it's funny because all the hot country acts use trap style drums, stuttering hi-hats, 808's, etc. They been doing it in pop but now it's country who has taken the sound from hip hop. shyt is hilarious how they have their "own" thing but still end up copying us.
Country is rooted in the blues.
Them nikkas wouldn’t have ran anything ..They’re being overhyped post death.

If YB,Uzi,Carti,Tyler or Trav didn’t carry the torch and supplant Kendrick or Drake no way in hell any of those guys would’ve did it .


Hell all of em would be beneath Tyler and Trav
Xxx and Juice could actually rap though. Juice Wrlds favorite rapper was Eminem but he knew bars wasn't gonna sell. That's why he only did real rap on freestyles but his albums were all singing emo songs.
 

M4T

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I would really like to see the math on the last Clipse album. A damn near classic sold 50K in its first week. Push, Malice and P put their all in that effort. I wonder what kind of money they made?
Clipse was always the Neptune's guinea pigs to test new production styles,but Pharrell played it very safe this time. If they sold a decent amount physicals , maybe they made money but if it was mostly streams then I doubt they did.
 

cartierhoe

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Country is rooted in the blues.

Xxx and Juice could actually rap though. Juice Wrlds favorite rapper was Eminem but he knew bars wasn't gonna sell. That's why he only did real rap on freestyles but his albums were all singing emo songs.
Hence why I used quotation marks with the word own.
 

Rekkapryde

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TYRONE GA!
I feel like social media played a big part in killing the allure that mainstream rappers had when it comes to their image. Rap already has to compete with way more forms of entertainment than it did 30 years ago. And the mind can only take in so much stimuli before it gets overwhelmed. Which means it's too easy for mfs to turn into clowns trying to get more eyes on them. Harder/bigger risk for labels to spend resources curating someone's persona knowing that shyt can be exposed real quick in a world full of cameras so they say fukk it and chase virality. Which encourages more clown behavior. Vicious circle.

Tbh entertainment in general has become disposable/commoditized. Too many options and they're all too easily accessible. And since we live in an era where info is easy to come by we're able to peek behind the curtain to see how industry politics go and the end result is mass cynicism.
great fukkin post
 

Tetris v2.0

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Money dries up, sounds good to me at a high level

That means the people who really care, will continue to do so - on tighter margins with a more informed and engaged audience

The rap audience (whatever that even means now) has been trained poorly to want the wrong things and value the wrong things IMO

Anyone moving units in the Polka world is likely well respected, extremely talented and feeding that audience directly what they want

It's an extreme example but rap's need to stay current and constantly court new audiences really helped saturate this shyt

There are no "cultures" that practice this, only business and industry... Let's get back to basics then
 
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Piff Perkins

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Honestly, they’d be lucky to recoup after having to pay that $2 million to get out of their Def Jam deal :francis:

it looking spooky out chea in general, Kenny out here canceling international dates


Lazy click bait. It was sold out. It was cancelled because they couldn't use pyro and the mayor complained about loudness. Same shyt happened to Shakira at that venue recently.
 

Capital Steez

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Lazy click bait. It was sold out. It was cancelled because they couldn't use pyro and the mayor complained about loudness. Same shyt happened to Shakira at that venue recently.
Where did you verify that it was sold out?
 
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