"Rap is DONE. Aint no more money in rap. Only .1% gettin money. The Drake's....YBs...." - Akademiks

Neuromancer

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This thread is almost as bad as how is nba youngboy popular thread. Wow @ nikkas in here celebrating labels not investing into hip hop as some type of moral win.




How is hip hop going to prosper with no money going into it? You can’t just create music out of thin air. Studio time, equipment, producers, engineers, mixing/mastering, clearing samples, features it all costs money. And then on top of that, you need marketing and promotion to actually get the music heard. Without investment, you’re not prospering, you’re just making music in a vacuum.





Lol, aside from Tech N9ne and E-40, none of these independent rappers are actually thriving. That money after overhead is not what you think. That’s why the second an opportunity to sign with a major presents itself, they take it.


Everybody doesn’t want to live on the road especially after a certain age.
The newer generation shouldn't have come out with this microwave diaper juice they've been coming out with.
 

Neuromancer

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:francis:Some of you have already said it but it’s crazy. How some of the bruhs that had next are either dead or in jail. I’m all for the OGs continuing to drop projects. But it’s the youth the pushes the genre forwards.
And that's the problem in this instance. The youth have no money and are either dead or in jail or got ongoing litigation.
 

re'up

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I'll say it's over for most NY rappers which is why they all going the podcast route. Joe called it years ago and people clowned when he started his podcast now every washed up NY rapper starting one. Money is still being made just not the traditional major label way.

Right. I remember when Joe retired in 2016, I was at the show at BB KIngs in NYC. Joe saw the ending coming. He could tour, he could make albums, but he couldn't support himself.

I knew the rap wouldn't work, but the podcast, I was like what the fukk is he doing? But Joe has always been ahead of the game when it comes to technology and trends. He was one of the first Youtube/influencer wannabes that I ever knew of around 2007.
 
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Roid Jones

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I remember when rappers use to clown Joe for his podcast and Joe was saying one day you nikkas going to see that this industry is changing.

These rappers saw Joe allegedly getting 20 million off his podcast and said fukk rap, but they don't know his too late for that now

The weird thing is that they all had access to the same information Joe did, so why they clowned him is beyond me and it's not like he was the only one saying it too.
 

re'up

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They all ran with his blueprint. Thank Goodness he was able to profit for being one of the founding fathers of the wave.

I was a Joe Budden fan around 2001, when old school tracks like Calm Down were out. He was ahead of his time then too. A lot of guys don't even know the history, they only know Joe as a podcaster or Pump It Up, but he had a dope career, up until like 2010/2011. But he wasn't making real money from rap since about 2003. He had to really tour and sell mixtapes and grind it out.

I was just telling some dude at a party that I was listening to Joe since he rapped with Fab and Cain. Joe had his own talents and skills, but he also got really lucky in some ways. He deserves his success.

Joe always been kind of a nerdy/emo rapper, but some of the more 'street' dudes doing podcasts and youtube channels, all this gay ass gossip shyt. It's a different world.
 
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Roid Jones

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I don’t think it’s too late. Joe’s podcast is kind of getting stale lately. It’s too late if they’re trying to pod exactly like Joe. But if they take a different approach it could definitely work. Cam and Mase’s pod wouldn’t have blown up like it did if they tried copying Joe instead of focusing on sports.

By what metrics is JBP getting stale? is that how you feel or do you have analytics to back your claim up?

Let's hope they do something new the issue with a large majority of content creator is the laziness and poor imitations of what is already successful.
 

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Them nikkas wouldn’t have ran anything ..They’re being overhyped post death.

If YB,Uzi,Carti,Tyler or Trav didn’t carry the torch and supplant Kendrick or Drake no way in hell any of those guys would’ve did it .


Hell all of em would be beneath Tyler and Trav
 

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See this the problem in and of itself. You say all those things, but ultimately if a rapper dont link up wit a label its a dub. Doechii been making music for 10+ years. Nobody knew or gave a fukk about her until she linked with TDE and got that backing.




She dropped the original "hit song" anxiety half a decade ago, then magically it "blows up" last year.


At the end of the day rappers need labels and if the labels themselves are cool on rap, the future of this shyt is lookin bleak.

I partially think thats becuase many rappers are just a dime a dozen, even at a high level. She sounds like several high pitched "fukk these nikkas, coochie power" girls that can switch up vulgarity with sometimes deep but morally questionable music.
 

Black Steph Curry

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I feel like social media played a big part in killing the allure that mainstream rappers had when it comes to their image. Rap already has to compete with way more forms of entertainment than it did 30 years ago. And the mind can only take in so much stimuli before it gets overwhelmed. Which means it's too easy for mfs to turn into clowns trying to get more eyes on them. Harder/bigger risk for labels to spend resources curating someone's persona knowing that shyt can be exposed real quick in a world full of cameras so they say fukk it and chase virality. Which encourages more clown behavior. Vicious circle.

Tbh entertainment in general has become disposable/commoditized. Too many options and they're all too easily accessible. And since we live in an era where info is easy to come by we're able to peek behind the curtain to see how industry politics go and the end result is mass cynicism.
 

Cloutius Maximus

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What black genre came back up after being torn down completely?

Soul
Funk
RnB
Neosoul
Reggae
Dancehall
Disco
Jazz

Happy to be corrected but IMO after each of these genres had their critical/commercial peak, they never got back to the same heights. People move on.

Doesn't mean that hip-hop is dead, just means that it's heydey is probably in the rear view mirror. Maybe it splinters into several niche sub genres that have a core following, but apart from a few big artists it never grabs the mainstream like it did in the past
I think the explosion of creativity we saw in the post WWII era (1946-now) is pretty much at an end. A lot of different factors came together to make peak jazz, soul music, funk and hip-hop and I'm just not seeing it in this internet saturated era. Music programs have been gutted and big cities are becoming increasingly homogenized. I don't see a "new" music genre coming from black folks or whites. Country been around for damn near a century. The latest Doja Cat album is basically 80's synth funk/Minneapolis sound pastiche so why can't be go back to making boogie music or make techno relevant again or maybe neo-neo-soul. Most new music going forward will be a revival of some old style or a blend of different old genres.
 

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I partially think thats becuase many rappers are just a dime a dozen, even at a high level. She sounds like several high pitched "fukk these nikkas, coochie power" girls that can switch up vulgarity with sometimes deep but morally questionable music.

True but now she is one of the biggest female rappers in the country. All thanks to TDE and their major label backing.


Which goes to show the power of labels, honestly the future of the genre is prolly going to be in these labels like TDE/QC/CMG etc.


To be the pipe line between the streets and the majors, without TDE shorty would jus be another female tumblr rapper if that.
 
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