"Rap is DONE. Aint no more money in rap. Only .1% gettin money. The Drake's....YBs...." - Akademiks

[Edub]

That’s why they all got podcast

I think they have them because they older and fell off

 

[Formerly Black Trash]

The Leader of the new-Mid School is struggling to connect and land music. He can't land the plane and make it cool for any of them and they're struggling.

Meanwhile, we've gotten multiple quality projects in the last year that if you step back and objectively look at, are some of the best projects in the last decade - that's not a coincidence.

Next generation of rappers may not fw Akademiks at all and that will be glorious

 

[dfresh]

This thread is almost as bad as how is nba youngboy popular thread. Wow @ nikkas in here celebrating labels not investing into hip hop as some type of moral win.

Jazz still exists and is actually thriving culturally and creatively probably more so than it has since the '70s.

Hip hop will always exist. Maybe never at the mainstream popularity that it has in the past but the culture will not die because white Jew CEOs stop investing in it and culture vulture scumbags like Akademiks stop covering it. If anything it will prosper even more creatively when it's more focused on the love of the game and without these vampires trying to squeeze every penny from it.

How is hip hop going to prosper with no money going into it? You can’t just create music out of thin air. Studio time, equipment, producers, engineers, mixing/mastering, clearing samples, features it all costs money. And then on top of that, you need marketing and promotion to actually get the music heard. Without investment, you’re not prospering, you’re just making music in a vacuum.

Jazz still exists and is actually thriving culturally and creatively probably more so than it has since the '70s.


Just because The Coli isn't posting about underground artists (which isn't true btw, Griselda, Marci, Backwoodz, any Alchemist project, Boldy etc still get a lot of repsonses) doesn't mean that the underground isn't thriving. Independent artists are still able to have very successful careers, people are showing up to their concerts, they're making a lot of money through physicals and merch. The culture is still there. It will never die. Hip hop didn't start on a major label and doesn't need to be on a major label to survive.

Lol, aside from Tech N9ne and E-40, none of these independent rappers are actually thriving. That money after overhead is not what you think. That’s why the second an opportunity to sign with a major presents itself, they take it.


Everybody doesn’t want to live on the road especially after a certain age.

 

[AQz]

back in the day you had to work your way up to the big chair.

you at least needed a degree or some kind of experience to get on the radio. there were only so many slots.

now any jackass can walk into walmart and buy a pair of headphones and a blue snowball and upload their diarrhea to the planet

its bad

I think it’s a gift and a curse.

How many got blocked in the past because of politics or something else. At least it’s easier to get out there now.

You can literally not have a single connect. Start posting content on TikTok, YouTube etc and gather a following.

 

[Tribal Outkast]

bullshyt.

if anything, the shady/interscope affiliation hurt them

They definitely were better before messing with Shady nem

 

[Mike18jj]

I remember when rappers use to clown Joe for his podcast and Joe was saying one day you nikkas going to see that this industry is changing.

These rappers saw Joe allegedly getting 20 million off his podcast and said fukk rap, but they don't know his too late for that now

 

[M4T]

XXX as well. He wouldve been as big or bigger than YB right now

Juice Wrld too. Juice never dropped any real hip-hop songs, but he could rap if he wanted to

 

[M4T]

You have rage/emo/trap rappers that are clearly dumbing down their music like trippy and Uzi but they still have song structure because they're not actually bad writers. Then you have actually dumb shytty rappers like Carti and yeat that are copying rappers pretending to be dumb,so the music is even more brainless.

 

[Conan]

Finally!! Good!!

It's not done but as the older 5%ers used to say, if you're not Building you're Destroying...maybe it's time to just let the wrecking ball completely tear thru hip hop then build it back up...seems like it's about that time honestly.

What black genre came back up after being torn down completely?

Soul
Funk
RnB
Neosoul
Reggae
Dancehall
Disco
Jazz

Happy to be corrected but IMO after each of these genres had their critical/commercial peak, they never got back to the same heights. People move on.

Doesn't mean that hip-hop is dead, just means that it's heydey is probably in the rear view mirror. Maybe it splinters into several niche sub genres that have a core following, but apart from a few big artists it never grabs the mainstream like it did in the past

 

[FlimFlam]

back in the day you had to work your way up to the big chair.

you at least needed a degree or some kind of experience to get on the radio. there were only so many slots.

now any jackass can walk into walmart and buy a pair of headphones and a blue snowball and upload their diarrhea to the planet

its bad

this was the beginning stages of the end. that right there was another layer of white external curation of oversight of Black music

once upon a time a tried and tested way to triage an act was to record eps of all the potential acts a label considered investing in and distribute those eps to their networks of jukeboxes. Those jukeboxes had means of tracking whats played. That data would get analyzed and they'd decide from there.

There was a level democracy in what music and messaging was imposed on us . That required a real relationship with the people and the communities that houses them, not some formal education.

Those credential requirements and ownership of mediums (labels radio stations etc) culminated and consolidated into what were dealing with now. just a handful of white people and entities controlling everything

this collapse thats being discussed was a long time coming. this is much deeper than quality of music

 

[Peak]

Don't fret the Boss Don Biggavell coming home to save us all

 

[boogers]

this was the beginning stages of the end. that right there was another layer of white external curation of oversight of Black music

once upon a time a tried and tested way to triage an act was to record eps of all the potential acts a label considered investing in and distribute those eps to their networks of jukeboxes. Those jukeboxes had means of tracking whats played. That data would get analyzed and they'd decide from there.

There was a level democracy in what music and messaging was imposed on us . That required a real relationship with the people and the communities that houses them, not some formal education.

Those credential requirements and ownership of mediums (labels radio stations etc) culminated and consolidated into what were dealing with now. just a handful of white people and entities controlling everything

this collapse thats being discussed was a long time coming. this is much deeper than quality of music

youre right about racial gatekeeping in music but im talking about talk radio in particular, and the can of the worms podcasting opens up. its given carte blanche to the worst people to influence others. misinfo is wreaking havoc on society right now

sadly i dont think conservative am radio is going anywhere either, i saw ted cruz out there pushing car manufacturers to keep AM available in cars

 

[lib123]

I remember when rappers use to clown Joe for his podcast and Joe was saying one day you nikkas going to see that this industry is changing.

These rappers saw Joe allegedly getting 20 million off his podcast and said fukk rap, but they don't know his too late for that now

I don’t think it’s too late. Joe’s podcast is kind of getting stale lately. It’s too late if they’re trying to pod exactly like Joe. But if they take a different approach it could definitely work. Cam and Mase’s pod wouldn’t have blown up like it did if they tried copying Joe instead of focusing on sports.

 

[Jaguar93]

Some of you have already said it but it’s crazy. How some of the bruhs that had next are either dead or in jail. I’m all for the OGs continuing to drop projects. But it’s the youth the pushes the genre forwards.

 

[cartierhoe]

Rap is still the most popular genre. Listen to what's popular in Country it's basically rap at this point. shyt may or may not come back around but rappers are risky investments. There's a whole run of stars that were built to carry the ball after Drake and Kendrick that are not here either dead or in jail.

JuiceWRLD
Pop Smoke
XXX
Dolph
Nip
Pooh Shiesty

You can see that the labels have shifted to put their money behind Country and Pop artists now. The worst you really have to worry about with them on a consistent basis is that they said something racist before they got famous and folks will look past al of that.

This is the truth, it's funny because all the hot country acts use trap style drums, stuttering hi-hats, 808's, etc. They been doing it in pop but now it's country who has taken the sound from hip hop. shyt is hilarious how they have their "own" thing but still end up copying us.