Ruff Ryders Chronicles (5 part Docuseries) Wednesday 9pm EST on BET

[Mtt]

It’s crazy how DMX sold mad units his first 3 albums and Dee and Waah didn’t bankroll any profits. X went atleast 4x plat for over 12 million in sales from 98-2000. They hit the jackpot right off the bat and it appears like Def Jam benefited more than they did by giving them a production deal. But I guess RR was hungry and accepted that position until Jimmy Iovine and Steve Stoute came around for the distribution deal straight from Interscope. The issue was the only one moving major units after that was Eve.

Def Jam also used Ruff Ryders to save them from Puff and Badboy totally pushing def jam to extinction. Lyor Cohen and Irv Gotti admitted that in 96-97 they was f*cked and Diddy pretty much had them on the ropes ready for Badboy to put one of the biggest hiphop labels out of business. This was after Puff came out the fire of the east west beef and death row demise with Badboy coming out on top in 97 running not only music but popular culture.

Lox plan backfired on them big time thinking they would get X numbers or attention. Lox debut album will always be their best piece of work and the most successful album. Benjamin’s will always be their biggest record. Puff was also listening to them and letting them switch from shiny suits to leather (jiggy, money Power Respect) videos. They could of had a decent run on Badboy as well getting the production, budgets and marketing. They would of been the lead act after the Mase retirement and would of put black rob, shyne and gdep on.

Damm great point

 

[FreshAIG]

True. AZ said the move he regrets most is not signing with Def Jam after Doe or Die. His original label folded and he had an offer on the table. But someone got in his ear about how Def Jam was on the ropes so he backed out. Felt like Lyor held a grudge and blackballed him.

Needless to say shyt changed quickly for Def Jam largely thanks to Ruff Ryders, the Roc and Murder Inc.

Ras Kass said the same thing about regretting not signing with Def Jam. He picked Priority because he thought since it was a West Coast Label that would benefit him more. Wrong.

 

[tremonthustler1]

They also didn’t give Jadakiss his props for holding it down while Eve wanted to act and X was out here bugging and Ruff Ryders was losing popularity to Dipset/G-Unit /Roc-A-Fella / whoever else.

while Dee and Waah were blaming Napster and labels merging and shyt, Jadakiss went platinum with Kiss of Death and dropped one of the most important socially conscious songs of the decade with “Why.”

 

[Mtt]

Wonder if that was benzino on film when they threw water at him and the fight broke out. He was lightskin short dude couldn't really see it

 

[Mtt]

How does Jin get his own segment and Drag - On not even get a mention? Even though OOH20 was trash, it still went gold, and Drag was apart of the "Original 4" (X, Eve, Lox, Drag)

Yeh I thought so too. I guess the exotic factor of RR making a comeback at the time and thinking outside the box getting an Asian American battle rapper with potential. I think they could've given Dragon on a lil Shawn instead of having him make a few spot comments.

Nevertheless, it was interesting series.

Lolo Stevie J dude is wild just don't care I have to check if he worked on her album .

 

[Playaz Eyez]

Jin given fortune cookie marketing

Swizz’s solo music being played

Jay’s Def Jam tenure

Hardly any mention of Drag-On

The reunion tour

The Pretty Ricky segment that really didn’t involve anything

 

[DarkandHellisHot]

how Drag-On didnt get a single minute in this whole series? thats pathetic. I mean, he was there since the beginning, make no sense to not include him. unless he rejected

edit: "our plan is to be bigger than ruff ryders". yeah its just a dream

the series started well but this last 2.. the 4 was not that bad but the last was very meh

 

[JustCKing]

How does Jin get his own segment and Drag - On not even get a mention? Even though OOH20 was trash, it still went gold, and Drag was apart of the "Original 4" (X, Eve, Lox, Drag)

BET was influential in Jin getting signed to Ruff Ryders. His whole buzz was based off winning consecutive Freestyle Fridays. I think he and Posta Boy had the record. So yeah, he was going to get a segment over Drag even though Drag was prime RR and Jin dropped during the decline.

 

[Stick Up Kid]

Wonder if that was benzino on film when they threw water at him and the fight broke out. He was lightskin short dude couldn't really see it

bruh those were re-enactments

 

[Alvin]

Dope to see Irv, Beatrice and Dame give props to Dee & Waah

 

[Razzay]

Dope to see Irv, Beatrice and Dame give props to Dee & Waah

especially how Dee abs Waah never consumed alcohol or drugs being in the streets, music and entertainment industries

 

[Playaz Eyez]

Just realized there was no Cassidy mention at all, even though he was having far more success during RR’s decline than Jin, who had an entire segment.

 

[tremonthustler1]

Just realized there was no Cassidy mention at all, even though he was having far more success during RR’s decline than Jin, who had an entire segment.

Because they don’t really consider Cassidy RR and more Full Surface which was more Swizz’s thing.

 

[Stick Up Kid]

Dope to see Irv, Beatrice and Dame give props to Dee & Waah

And Birdman...

What I notice about Birdman, that nikka always gives it up.. whether its to Puff, to P, to Ruff Ryders etc..

 

[DeuceZ]

This shyt took me back to my high school yrs. Double R was the hardest