yeah nobody was hyping Kobe even though he was leading the league in scoring for the first half of 2001......then he went on to average 29/7/7 in the playoffs while dropping 48/16 and 45/10 in back to back games against the Kings and Spurs
it was during the 01 playoff run that Shaq said Kobe was the best player in the NBA
2001 was the first season Kobe established himself as one of the best players in the league. During that playoff run the media was consistently talking about how the Lakers are unbeatable because the Lakers had the 2 best players in the league. You could argue Shaq was better and maybe Duncan. But after that, I think you'd have to say Kobe.