Its ironic that most if these brands went under because the artists themselves starting hyping up all these euro clothing designers as they got rich. Not realizing theyd influence regular people to start wearing gucci and prada and shyt.
Basically sabotaged themselves. Fashion should’ve been a black dominated industry instead its italian or whatever
I remember when I was working for this one company on 6th ave in Manhattan, we're all in a group meeting before the day starts. And this white dude starts speaking to us. We all got our best suits and ties and dress shoes on...and this guy mentions that his family owned Roc-A-Wear.
It's just crazy how Black people make these brands hot, then abandon them for some high end euro fashion...not gonna lie, black folks had a stronghold on the urban fashion game arguably in the late 90s to early 2000s.
Then we started getting alot of these "inspired by" hip-hop and graffiti styled brands...rappers wore them...made them hot...but this time around it was not us behind the scenes at these companies. More and more it was outsiders that found an avenue to make a buck. Again, we wore the clothes though and made it hot cause there was the established formula. The product placement era. Streetwear shops would be messaging rappers and sending them samples to wear live on stage in concert or in a video. People saw that and it created a desire for the brand.
I fukked with 10 deep heavy and just saw they still around.
