Shea Moisture for sure pandering to their investors. That ad just seems forced and fraudulent. The owners originally come from Liberia I believe. Tariq Nasheed clearly doesn't know much about this and a lot of the other guys don't either. They gotta shut up or let one of these women school them on this topic.
They done gentrified Shea Moisture; CEO Speaks Out
- Thread starter ☑︎#VoteDemocrat
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Paradise50
Superstar
Any black person crying about this is a pathetic piece of self hating shyt. This is a BLACK owned company expanding their brand to make more fukking money. Why would you hate on that?
This shyt is low key embarrassing that y'all self hating bytch ass nikkas/bytches cried enough to make this trend. Then you got these white owned "black" media sites egging y'all c00ns on
This shyt is low key embarrassing that y'all self hating bytch ass nikkas/bytches cried enough to make this trend. Then you got these white owned "black" media sites egging y'all c00ns on
little4209
All Star
No offense but they aren't Black owned anymore..they sold the company to YT people a while back
NoChillJones
Banned
Paradise50
Superstar
You sure? So if that's the case then it makes y'all crying even worse 
plenty of black owned hair care products to use.
cocainebiceps
Professional shytposter
My family has worked with Black hair companies for over 40 years. I didn't like the commercial, but half the products they are promoting over Shea moisture are white owned or have their own horror stories. Taliah Waajid paid here white workers more than her black workers and uses shytty ingredients like sls and mineral oil, but they don't care because it looks afrocentric. Homemade gang wins again.
This is what happens when you have white investors who own damn near half you company and inject millions of dollars.
Saw the same shyt happen to essence mag years ago. If the twitter warriors really wanted to make an impact they would boycott the shyt out of the product.
Paradise50
Superstar
You're right but where's the black investors!? End of the day if you want your company to grow you have to get investors.
I can't use Shea Moisture anyway. It dries my hair badly
I can barely find anything that can work well on my hair
Time to make your own products off the shelf. I did it for years with my wife and my oldest daughter. There are plenty of sistas on youtube who have tutorials.
But this is the MO. Fox tv didn't get popular until black shows then they threw the black folks out. Black folks created rock. But at its peek white folks took it and threw the black folks out.
Rinse and repeat same shyt different day. Black folks build it white folks take it or buy it. Black folks then on the outside looking in.
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Nikka, it's not about expanding, it's about completely alienating the folks who actually got them to this level.
It's one thing to create a new line for Non Blacks, but they not doing this.
This shea shiit is just a fad to white women, and others.
Alienate your real supporters for folks who won't be there in a 1 year
You sound similar to the white folks mad about the Cheerios commercial.
Breh essence magazine spurned black investors (like cosby) and sold 50% then 100% to white folks. Jet/ebony spurned black investors years ago and sold half the company to chase.
Their are black investors. Some of these black own companies will take from black customers and scream black owned. But will years later cash out to white folks and sell black folks down the river.
BlackStarLine
Pro
Shea Moisture been had mainstream products in the mainstream (aka white) aisle for a minute. Not shocked by the ad.