They done gentrified Shea Moisture; CEO Speaks Out

[I_Got_Da_Burna]

its fukking soap and shampoo

who cares

truth

 

[Originalman]

The products have changed. The ingredients aren't the same, it's more white/nonblack friendly. We know this by looking at the ingredients and the fact that the products no longer work with our hair. That is the problem. As I said before the products used to style 3c to 4c hair is not the same one would use on 1a-3b hair. Kinky curly hair requires more moisture and different treatment than straight or loose curly hair which is usually oily. Most of us can no longer use the products because it's not for our hair type.

Bingo

 

[CashmereThoughts]

Time to make your own products off the shelf. I did it for years with my wife and my oldest daughter. There are plenty of sistas on youtube who have tutorials.

do this just because fukk these companies

 

[Giselle]

BODIED THAT BROAD

She didn't though. Pantene was for white hair. They kept their product for white hair and extended their product range to black natural hair by making products supposedly for black hair withouth touching the product that they already had for white. Shea moisture did not do that. Shea moisture took the products for black hair, reformulated the product so that it can work on white hair and now it doesn't even work for most black women's hair anymore. Then they went and had a commercial full of white women and tried to say that white women are a part of the "natural hair movement". If shea moisture wanted white customers, they should've kept their products for black women and made some new ones formulated for white hair like pantene and all of the other white hair lines have been doing. The white lines didn't reformulate their whole brand and all of their products for black women, they just added another line.

Pretty sure you didn't know that, which is why you shouldn't have been commenting in the first place.

All of these dumb motherfukkers need to support Oyin Handmade anyway.

Black owned outta Baltimore and they put a pic of the family who makes it on the packaging. And they have tons of videos on their site of black people using the product and showing how to use it.

BTW any CAC reading this (member or lurker), can suck my motherfukkin dikk. BEYAAAAAAAATCH!!!

I went to their site and I feel like they are over priced. A hair product shouldn't cost 30 something dollars. and then they had a small little container of something for $15. Nope! They need to make their stuff more affordable.

 

[levitate]

Pretty sure you didn't know that, which is why you shouldn't have been commenting in the first place.

Damn, bae.

 

[Ronnie Lott]

Shea Moisture for sure pandering to their investors. That ad just seems forced and fraudulent. The owners originally come from Liberia I believe. Tariq Nasheed clearly doesn't know much about this and a lot of the other guys don't either. They gotta shut up or let one of these women school them on this topic.

You sound crazy

 

[satam55]

She didn't though. Pantene was for white hair. They kept their product for white hair and extended their product range to black natural hair by making products supposedly for black hair withouth touching the product that they already had for white. Shea moisture did not do that. Shea moisture took the products for black hair, reformulated the product so that it can work on white hair and now it doesn't even work for most black women's hair anymore. Then they went and had a commercial full of white women and tried to say that white women are a part of the "natural hair movement". If shea moisture wanted white customers, they should've kept their products for black women and made some new ones formulated for white hair like pantene and all of the other white hair lines have been doing. The white lines didn't reformulate their whole brand and all of their products for black women, they just added another line.

Pretty sure you didn't know that, which is why you shouldn't have been commenting in the first place.

Y'all should've led with that info.

 

[HellRell804]

so what shea moisture should "learn" is that you can make millions of dollars by appealing to black women, then cashing out to white people


people said that shyt as if they went out of business, when in reality they all got super rich

That Jesse Williams shuffle

 

[The Devil's Advocate]

The problem is that collectively, black folks own nothing.

If Bain is offering her money like that, then she had to wonder how much was her product was really worth.

Plus SM was distributed at Target before the Bain buyout so she was already making moves...probably making mistakes b/c she's a newbie at this product marketing game, but still making hella moves. And the natural hair movement was getting so big that large products started making natural hair brand lines to compete (i.e. Dove). I don't even see how Bain took her to the next level...all they did was alienate her original audience.

In the end, because black people collectively have so little wealth, we are much better off keeping the business & using our profits to diversify & build a portfolio of wealth. Magic Johnson is a great example of business diversification.

But that's to each their own. And that is BUSINESS. You can't be so jaded to say it's a black or white thing


How many white tech owners invented some wonderful shyt, then sold it to Microsoft or Facebook to get a few hundred million. Yes IG could have just chilled and try to build it up themselves. Yes the man who invented the USB port could have slow grinded to billions. Yes this woman could have kept up the good fight and tried to make it on her own.....

By people cash out everyday breh. They want the cash in hand. They want to retire. They want to buy a mansion and put they feet up and relax.

Not everyone is trying to run that side of things. For all we know, these people don't give two shyts about the product nor industry. They came up with an idea, they made money, they done. Mission accomplished



It's like the dude who made minecraft. He could still own it if he wanted. Slow grinding to billions. Instead he said fukk that. Took his 500 million and disappeared. Now Microsoft making billions but they also have to work on the shyt daily. While he retired somewhere chilling not giving two fukks about the gamers who bought it nor what MS is doing withbthe product

 

[ridedolo]

people still not making or buying homemade natural skin and hair care.

 

[Coco Loco]

Shea Moisture will make far more money branching out to those who typically have more money to spend.

But will they pay almost triple for Shea Moisture products when Tresemme, Pantene and Herbal Essences, etc have products that already work for THEIR hair?

people are really mad about a business expanding there customer base

It's more about excluding 90% of their customers. Changing the ingredients alters the products. Now it's not specifically designed for kinky coily hair. They can expand without excluding. A lot of well known hair companies have natural hair care lines along with their traditional lines. Shea Moisture could have done that instead of this.

Better stock up before they change the ingredients

Already happened friend

Who cares. If you don't buy this one you're a c00n.

Not sure if you're aware but there's a difference between Shea Moisture and shea butter. Shea moisture is a brand of hair care not one item

 

[Paradise50]

Breh essence magazine spurned black investors (like cosby) and sold 50% then 100% to white folks. Jet/ebony spurned black investors years ago and sold half the company to chase.

Their are black investors. Some of these black own companies will take from black customers and scream black owned. But will years later cash out to white folks and sell black folks down the river.

did they spurn because they didn't have the capital or because they low balled? it's more to it but honestly fukk those magazines

I'm speaking specifically to the hair product. Once a company sells out, then move on from it. I have no issue w/ nikkas cashing out, just stop supporting it after

 

[Paradise50]

Y'all should've led with that info.

exactly but these dumb bytches too dumb, and react off pure emotion.

 

[SunGod]

Did they really change the recipes?



Receipts?

@Coco Loco @Giselle @Malt-O-Meal

 

[cocainebiceps]

Gotta agree with her until I see receipts