They done gentrified Shea Moisture; CEO Speaks Out
- Thread starter ☑︎#VoteDemocrat
- Start date
The Devil's Advocate
Call me Dad
so you know the business now?its one thing to simply feature white people in an ad
its another thing to be a company dedicated towards catering to a specific type of hair which is the hair black people have, and then changing that shyt up so white people can use it too.. thats 2 completely different hair textures, obviously the same product isnt going to work for both people.. so them including white people may indicate that the products which black people use will not be the same as before because theyre trying to "expand" their customer base
call it a business move all u want, but changing your formula to disservice your core base isnt good business
the whole reason black people gravitated towards shea moisture was because there was finally a product for their problems and not white people products that dont work on them.. low and behold shea is trying to cater to white people now
you say it's not good business.. for who? did you do any market research? did you crunch any numbers? do you think every black woman on earth is on twitter and will suddenly see this ad and stop buying it? does the majority race of this nation plan on adding enough buyers to add to their revenue?
we talking business, not emotions... until you know the numbers behind this move, you can't judge the BUSINESS aspects
what is this CONDONE bullshyt? see this is what i'm talking about.. are you talking about BUSINESS or not?
in business, there is no condone.. white people buying up hip-hop is business.. is it stopping dre, jay, puff and others from doing business and getting money?
is being black owned stopping puff and birdman and suge and a million other shady nikkas from flat out robbing other black men of their money?
business is business.. you are out here to get paid
somebody owned a product and pitched it to black women... they made money.. they then were approached by a business who offered up more money than they were making, plus added in a worldwide distribution and top name in the game...
that person said "hmmmm sounds like a great BUSINESS deal" and took the money and the connect..
that's the main reason we as black people get jerked in the game.. we so worried about emotions and what somebody gonna think.. the only thing that matters in business is raw numbers. that emotional shyt will get you fukked over.. cutting deals to "family" and find out "family" jerked you for your publishing and paid you in heroin (true story)
Last edited:
Kenny West
Veteran
Ol’Otis
The Picasso of the Ghetto
I understand it but still don't water down the shyt we use just so cacs can use it
Adult Black women still stuck in their childhood. Thinking Shea Moisturizer is just for them. Infantile when you think about it, for the same reason women cuddle with dolls representing bears.
southern.girl
Superstar
Business tactics & advertising as a whole is changing. It's no longer dollars and cents.
Marketers are focusing more & more on the "emotional" level. This is what drove Pepsi to incorrectly align themselves with the various protests. Brands want to align themselves to a cause that will develop a deeper connection to consumers, believing that this deeper connection would increase sales.
For instance, its no longer "I'm catching an Uber". Now it's "I wouldn't be caught dead in an Uber b/c they don't support immigrants" and "My twitter community will ostracize me if I'm on the wrong side of history."
This group think phenomenon is mostly a millennial thing but a lot of advertisers see them as the next big consumer wave.
The Devil's Advocate
Call me Dad
yea they want to avoid bad press.. but at the end of the day, every company you named, will ride right past the little protests and boycots and be right back to making billions in no time...
they drop ads to make you think they care and understand... but pepsi still getting money, they still paying kylie, and so is uber and so will l'oeral or whatever the fukk... cause like all these companies out here who made money off the nazis and slavery... most people go to the store and don't give two fukks
It's not white owned?
southern.girl
Superstar
Now it makes sense why Shea Moisture thought it was a good idea to retweet Tariq's support...not knowing that it appears that Shea Moisture consumers do not align with Tariq. And this is purely from an objective POV. Clear people are so out of touch.
Save the shyt. There are other black owned hair product brands who are reasonably priced. There is no way an 8 ounce bottle of hair product should cost $30 when most bottles that size, including ones owned by blacks are usually between $10-$18. They are just trying to be greedy.
No one has to be stupid and let people take advantage of them and their money just because they are the same race.
Be stupid with your money if you want to. I won't do it with mine and you can not make me or anyone else.
She should've bought it where it was more affordable. If a korean could price their hair that low, then so could the black male. & guess what? The black male bought that weave from a non black just like the korean. It is all coming from the same place.
Anyway, with all of the black people selling weave now, I'm pretty sure there are tons of reasonably priced options.
Again, you clearly don't know what you're talking about when it comes to black hair. Most of you guys don't which is why your comments are pointless in this thread. Black people will always go to black people to get their hair done no matter the price bc we are usually the only people who we trust with our hair. Brand/customer loyalty is real when it comes to this.
