it fit the vibe of the songs ...Maybe this is just me.
But it seems like everything was cold during that era (Cold as in temperature)
nyggaz wearing hoodies, tim boots, toboggans in their videos
look back at early Jay-z's Dead Presidents, Nas It Aint Hard To Tell and Early Wu-Tang videos
to see what I'm talking about.
The thing I didn't like was how separate and unoriginal everything became.
Hip Hop was just Hip Hop before. Diverse. Then around like '93, a lot of artists started trying to fit into boxes. Before that, you'd be a PE, Heavy D, Ice Cube, De La Soul, Rakim, Kool G Rap and Digital Underground fan and see them all get love and respect equally. And different kinds of artists would work together too. There was no "sound". People had their own crews, but there was more unity as a whole. It wasn't weird to see a G Rap album pretty much entirely produced by a West Coast producer. Or vice versa, like with Cube. If you had good shyt you'd be embraced.
Then things changed, and it started becoming more about who did your album, or who co-signed you. Onyx blew up, and then you saw mad Onyx clones. Even established artists started trying to make tracks like them. If something worked for one artist, you'd see a bunch of other artists changing to jump on whatever that was. Biting used to be the worst thing you could do, but it became accepted because everyone just wanted to succeed. When Bad Boy got hot, artists started thinking they needed to copy that to be heard. And then after awhile, everything started sounding the same. The underground artists started getting pushed aside because they weren't conforming. No matter how dope they were. So major labels stopped signing them. You wouldn't see a group like The Artifacts or Souls of Mischief being pushed by a major anymore. They got scared to put money behind artists that didn't sound like whatever was working at the time. But back in the day, groups like X-Clan, EPMD and PE would get the same push and airtime with videos, as a popular artist.
We just lost a lot of originality in the 90's. A lot of people became followers. Instead of making what felt right, everyone started making what they thought would be a hit. You'd feel like you found gold, if you found an artist that was original and doing their own thing. And that wasn't always an issue before. It's something that still kinda makes the culture wack today.




About 1993-1995 where the gangster rap thing just went over the top. Like literally every artist that came out was a gangster rapper some rappers even changed their image to become gangster rappers. And some of content was just over the top with gimmicky voices. Some nikkas would purposely try to sound like Onyx and it was corny.
The true originals get their props, but as much as nikkas trendhop now, it was crazy back then if you follow the history.
Wu tang comes out in 93 and all of a sudden in '94 Pete & CL come out with "i get physical", LL on records talmbout "flava like praline" sayin all kinda weird shyt like he u god or ghostface or some shyt. The Pete/Cl shyt seems like label forced em
Pac dies now every nikka got a bandanna on tied to the front on some dikkridin shyt
it's more but i'm tired of typing lmao
Too many wack nikkas hid behind the "i'm from NY", "original sound" bullshyt when they really had no creativity and/or nothing worthwhile to say
South didn' t get enough recognition
From Outkast's phenomenal classics to Face/Geto Boys originality and grittiness to No Limit's/Cash Money's hunger and hustle plus being real gangsters (unlike tons of ducktales east coast guys)...they had it was harder than many east/west coast rappers
That scooby doo boom shaka laka das efx lords of underground annoying flow. shyt was corny as hell but bunch of hipsters will tell you that's hip hop at it's finest
Also 90s cliche movie hip hop version themes. When the game got commercial those shytty ass movies started using corniest rap song ideas ever to their movies, shyt was embarrassing even vanilla ice could outrap some of the shyt they had in those lame ass movies
Also I don't like how a lot of fans assume that 90s were about east vs west shyt when south had a lot of brehs influencing game heavily. Like Three 6 Mafia, DJ Screw, No Limit gang with their ideas (though they were popular in 90s) but yeah ordinary fans will tell you oh east vs west.