This Is How You Market To Black Men...

[George's Dilemma]

It’s about reaching for the stars.
Maybe you aren’t an MD, but you’re a NP, or a nurse. Maybe you’re in healthcare/hospital administration making as much or more than some of the doctors on staff.
Maybe you aren’t an artist, but you’re an art dealer, or you run a gallery.
Maybe you don’t own a sports management company, but you’re an agent or have a role in the firm.
Maybe you aren’t the astronaut, but you’re one of the many engineers, mathematicians, physicists, etc hired by the same government/private agency.
Maybe you’re in HR and you manage all of these personalities and/or onboard new personnel.

There are literally thousands of great paying jobs out there in or associated with major fields that no one knows about because they aren’t connected to those fields. The amount of random admin jobs in healthcare, roles in IT, accounting/finance, various non-profits centered around education, hell- mid-level management positions paying at least 70k, etc.

Hell, I was just checking out a YT video about self-improvement and making positive changes and someone commented about their friend being completely new to IT, taking a course and getting a 77k offer as their first IT job. Even if you’re unsure of where to turn and decide to dedicate a little time you can hop in a good field! The world is changing rapidly and these kids just need to see ALL the opportunities out there. They can find themselves and settle into a good, comfortable job if they don’t necessarily get that 1 in a million “dream job”.

There are a lot of roles out here that can be filled by these kids once they become adults.

Exactly. That's my point. Plenty of career paths out here and our children need to know that and be told those fields are attainable. It's just ridiculous to me that we recognize it's damn near impossible to become a successful rapper or athlete, but at the same time say hey you can become an astronaut. Keep it realistic. You can be anything you want to be is one of the dumbest talking points I've heard throughout the years.

 

[Son Goku]

A little cheesy but not mad at the message at all.

It's kinda sad this needs to be a thing at all, though.

Growing, this was common sense and nobody had to the the kids in my family this, but I realize everyone ain't grow up as lucky or as square as we did.

 

[Obreh Winfrey]

I'll never shame athletics in favor of whatever else is deemed more 'respectable'.

Nobody else is on the receiving end of these messages but us.

Women get Title IX "When we all play" commercials and get girls involved in sports.

Our schools are shyt, some don't get AP classes. Where are the schools setting us up to be one of the 42 active astronauts?

This isn't about respectability, it's about broader options. What happens when the kid tries and fails to become a professional athlete? You need something to fall back on. I know someone who was consistently the tallest kid in elementary and middle school. No matter how I asked about a backup plan, breh was convinced he was going to go pro. Dude stopped growing at like 6 feet. Ain't too many 6 foot tall basketball players. The only use for college he had was a stepping stone, and it's not like the dude was an idiot. If he would have been steered toward something mentioned in the ad, he probably could have made it.

 

[Benjamin Sisko]

Defeatism runs rampant in the psyche

 

[TripleAgent]

I think the problem is we aren't disciplined. Anybody can become a rapper. Hell damn near anybody can become an athlete with the right coaches. It takes true discipline and brain power to excel at STEM, IT, or Medicine. We lack the discipline to sit down and do the work. But it's all definitely possible if we're willing to go through that.

Becoming an athlete is way easier than becoming a doctor. Way easier. Brain power is harder to achieve than brawn and muscle memory. Yes with discipline and the right coaches you can be an athlete.

And basketball isn't the only sport. Basketball, football, baseball, tennis, soccer, golf, hockey, boxing

Not at all. Athletics requires genetics, and rapping (real rapping, not that mumbling bullshyt) requires timing, vocal ability and presence, all things that cannot be taught. All of STEM is taught aside from things that require dexterity like a surgeon.


Anyway, excellent ad. Just for the lack of the bullshyt, sadly.

 

[Roid Jones]

Good commercial

 

[Roid Jones]

Black immature girls don't like astronauts or doctors though

Fixed

 

[Son Goku]

 

[Manolo]

Too many people on this site have a low sense of self and project that onto all black males. It’s sad to see. Don’t raise kids to have the same self limitations you do. There is no one path to success and your path may not look like those of other ethnicities, and maybe it shouldn’t

 

[Oatmeal]

Black women don't like astronauts or doctors though

That's false they just don't like nuclear physicists

 

[DropTopDoc]

Ehhh, I wish they'd do these commercials with more realistic goals. The professions they mentioned, a surgeon, an artist, an astronaut, etc., very few people end up in those careers.

You can still be a doctor, you can still be an engineer or physicists you can still get a degree in business management or sports agent or lawyer, the point is it’s a vast world we can do besides just being good at sports

Also I’m not crying it’s just misty in here @Rekkapryde

 

[Peachstate]

Love it. We pushed STEM from an early age, but we also nurtured all hobbies and interests. Hubby was disappointed that our son didn't take to sports, but I'm fine with it. He's a straight A student who plans to go to Howard for engineering.

 

[FromStLouis]

This isn't about respectability, it's about broader options. What happens when the kid tries and fails to become a professional athlete? You need something to fall back on. I know someone who was consistently the tallest kid in elementary and middle school. No matter how I asked about a backup plan, breh was convinced he was going to go pro. Dude stopped growing at like 6 feet. Ain't too many 6 foot tall basketball players. The only use for college he had was a stepping stone, and it's not like the dude was an idiot. If he would have been steered toward something mentioned in the ad, he probably could have made it.

If it isn't about respectability then where are the tradespeople in the commercial? You can make a 100k 4 years out of high school as a pipefitter, electrician, or carpenter and those jobs are plentiful and don't ask you to go into debt for a degree. Like I said the black boy to astronaut commercial could have been made without brow beating of athletics.

You act like black boys are the only ones with sports heroes or dreams of playing professional ball.

The difference is the kid with dreams of being the next Wayne Gretzky lives in a 5-star district with 12 students to every teacher.

It isn't about black boys being deluded this is about the failure of institutions and structural racism. Even the unemployment rate for black graduates is double that of white graduates.

You got a commercial co-signed by all these Fortune 500 companies and no pledge for scholarships or anything of the sort from them?

 

[Mass]

Black women don't like astronauts or doctors though

Lmao

 

[Devil Plisken…CMS]

This is a message black people should be sending to their kids and not wait for commercials to do it. I cringe when I hear people say sports or music are the only options they have in their hood.

Like nikka this ain't 19755555555555

lmaooooooooooooooooooooooo