This Is Pop (Netflix) - Boyz II Men Effect

[IllmaticDelta]

I look at it as a chicken and the egg type of deal. I wonder if R&B lost momentum because the new generation of singers didn't come up in churches and listening to like old Motown and instead came up listening to hip-hop or more dancy R&B. Hell BIIM themselves said they were tired of being the ballad group and wanted to make more dance music and more uptempo records.

So did that in turn lead to more groups and producers wanting to make more hip-hop sounding R&B kinds of records which lead to more classic R&B losing momentum? We can't forget Bad Boy wasn't just running hip-hop they also played a big factor in the R&B sound as well and more and more songs started having the hip-hop sound to it and a lot of the upcoming R&B producers were more hip-hop in sound.

I'm all the way rambling but it is interesting to think about. I don't think the market was dead I just think as we all know radio is usually catered to the younger crowd and as a new generation came along that grew up on hip-hop, more of the music started catering to the more hip-hop based sound. I think there was still an audience for the more traditional R&B but you are right in it being phased out.

classic R&B hasn't existed since probably the first half of the 1980s; R&b has been heavily influenced by HipHop since the 1980s/new jack swing was pioneered

old articles from the 90s I posted before:

 

[Wacky D]

Usually when you are that big, you have at least 10 years of your peak and then decline starts

7 isnt bad, wasnt tryna shade....im.just saying it shoulda been longer

Only 90s r&b group with a longer run was MAYBE TLC by a few months. Lol

 

[ThrobbingHood]

They sang better than they danced (which is great) and they were void of any personality which was immensely important in how boy bands were categorized from there on

My only problem is that they came across so uncool lol. In all of they’re music they were taking Ls and begging. Every one of their big records (End of the Road, I’ll Make Love To You, Down on Bended Knee, Water Runs Dry, etc.) had them in a vulnerable position/getting chumped.

That’s why I never really took to them. Plus, too many simp anthems. Despite Jodeci making their music for the ladies, their production value and their own flashy personalities made their music “accesible” to anyone.

Each member had their own role and unique personality in the band. Can’t say the same for Boyz ii Men other than the Barry White sounding dude.