You're gonna need to cite some stats then to prove it.
Unless you're going to call into question Forbes' integrity.
Hip-hop has grown well beyond the urban market since the genre’s first hit, “Rapper’s Delight,” was released in 1979. SLMG says its customer base is the 45 million hip-hop consumers between the ages of 13 and 34, 80% of whom are white. According to SLMG’s research, this group has $1 trillion in spending power. The Russell Simmons’ empire is well placed to garner a big chunk of that.
http://www.forbes.com/2004/02/18/cx_jw_0218hiphop.html
You are going by a company who is selling the fact that whites are consumers to help them make more money. Russel is known to say the term "spend other peoples money", so of course he would have that quote happen, he needs investors. BTW, that article was in 2004, when sales were going down, so I can really see him using that to get more investors.
This is more about the company:
http://www.rushcommunications.com/entertainment/simmons-lathan-group/
"Simmons-Lathan Media Group LLC produces, acquires, and distributes original urban/hip-hop themed media content. It provides fiction and non-fiction film, television, radio, Internet, and theatrical productions.
SLMG is a partnership between Russell Simmons and Stan Lathan, both highly successful producers in film and television. For the past 2 decades the partnership has played a significant role in bringing the best urban entertainment with mass appeal to the small and large screen.
Simmons and Lathan launched the hugely successful Def Comedy Jam, and Def Poetry series. Credits and discoveries include comedians Martin Lawrence, Cedric the Entertainer, Chris Tucker, Steve Harvey, Bernie Mac, and the comedy blockbuster “The Nutty Professor”.
SLMG has more than a dozen projects in production in partnership with HBO. The company is based in Los Angeles, California."
Don't let bullshyt artists, bullshyt you! Respect to russell though, if he can get a sucker, I guess he got 'em.
Ask yourself this. How would they know out of 45 million people, 80% were white when I never heard of anyone I know taking a hip hop survey in the early 2000's or throughout the 90's. Record stores didn't do it, so how did they come up with that percentage? If they said this now, I will kind of believe it because the way the internet is shaped you can get more info out of your customers, but back then that was unheard of.
I have a feeling they got that number based on where the majority of their sales came from as far as stores in certain areas but, that is a poor way to do it because I always stayed in black neighborhoods but a lot of times I bought music in malls or music stores that were in commercial districts or where the majority of the people were white. I knew others who did the same. I think they assumed a "mom's & pop's" store meant black sales if ti was in a black neighborhood, and a larger retailer or a store in a white neighborhood meant white sales. A poorly done study(if it was ever done) that keeps getting mentioned since the 90's.