Around the time Trick got signed, Southern acts weren't in demand like that....especially acts from Mia. ATL blew out of Atl, West Coast came out of LA and everyone else came through NY. That's why they stayed independent...selling out of the trunk. And if that was the case, there should've never been the opportunity for Fat Joe to have to convince anyone...or get a demo or tape to have to take to any label. They would've already had it. Their music was only seen a regional, so it would've taken a co-sign from a NY artist or someone very connected to go to a major.
The reason southern acts were signing major deals around that time was b/c independent distributors started to get shut down and sued by the hating ass majors (Napster was a big factor as well). Southern rappers were making more money than major acts for years (Trick sold 350K of Based on A True Story in 97 and
www.thug.com went gold in 99 independently) . If I remember correctly Atlantic didn’t sign him until 2000 and the Book of Thug: Chapter AK verse 47 album. Back then CMR was selling records like crazy in 2000 with Universal (Baller Blockin OST, I Got That Work, Checkmate, Lights Out), along with a Three Six Mafia with Sony/Loud (When The Smoke Clears, Hypnotized Came Posse, Underground Vol. 3) . It was a no brainer for majors to look at Miami for acts which is why both Trina and Trick got signed and dropped their debut. I mean I'm sure Nann nikka resonated further than Fat Joe's so called cosign.
I'm trying to figure out what "demo" Joe gave Atlantic.
