Under armor is different from Nike, fila, adidas, etc
Those companies are shoe companies who make apparel
UA is an apparel company who has some shoes
The growth market in the sportswear industry is in apparel and UA >>>>ADIDAS and tier 2 companies, and their apparel is on par with Nike imo
UA WILL eventually own the apparel market, as it gets more collegiate contracts and expands its woman's division and Nike will get back to its core competency of shoes.
this
People here refuse to see the whole picture of things.
UA will never touch Nike in shoe sales
that's not there goal
They are swallowing up collegiate contracts which is an amazing marketing tool
Also,
They are heavy in recruiting the best minds out of college on the business side
They have a great internship program and they're a better company to work for straight outta college
Nike can only maintain or go down
Under Armour....up




