Under Armour has Nike shook

BonafideDefacto

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Under armor is different from Nike, fila, adidas, etc

Those companies are shoe companies who make apparel

UA is an apparel company who has some shoes

The growth market in the sportswear industry is in apparel and UA >>>>ADIDAS and tier 2 companies, and their apparel is on par with Nike imo

UA WILL eventually own the apparel market, as it gets more collegiate contracts and expands its woman's division and Nike will get back to its core competency of shoes.

this


People here refuse to see the whole picture of things.
UA will never touch Nike in shoe sales
that's not there goal
They are swallowing up collegiate contracts which is an amazing marketing tool
Also,
They are heavy in recruiting the best minds out of college on the business side
They have a great internship program and they're a better company to work for straight outta college
Nike can only maintain or go down
Under Armour....up
 

SCORCH

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curryone-allcolors.jpg


Fire :wow:
 

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Man y'all can't convince me that most of you aren't middle aged white guys. Who even cares about this shyt?
 
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GatorStaceyAdams

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Under armor is different from Nike, fila, adidas, etc

Those companies are shoe companies who make apparel

UA is an apparel company who has some shoes

The growth market in the sportswear industry is in apparel and UA >>>>ADIDAS and tier 2 companies, and their apparel is on par with Nike imo

UA WILL eventually own the apparel market, as it gets more collegiate contracts and expands its woman's division and Nike will get back to its core competency of shoes.

This.

UA has made huge strides in the apparel and clothing market. It has almost become the standard for sports 'gear'.

However, the profit margins for shoes is MUCH higher than it is for clothes. Especially basketball shoes- where you can con consumers into purchasing a new pair every year.

Which is why these companies will pay millions upon millions for shoe endorsements. One superstar athlete equates to almost 10 years of recurring revenue. But with shoes it all comes down to star power- and UA has very little of it. Curry & Spieth is very very very far away from Kobe/Bron/MJ/Tiger- even today.
 
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