Marc Spector
the 4'11 Cuban
1. Stick to her mixtape sound. I fukked hardbody with her "Black Water" mixtape which was ethereal and minimalist in its sound (think the Week nd/40 Shebib) but heard "Aquarius" was full of more upbeat party stuff. Nothing wrong with that mind you but she cut her teeth on more atmospheric, substantial music so she should stick with that the fans she does have happy and wanting other people to hear her music.
2. Fire her manager. Her single selection for "Aquarius" was terrible. "2 On" was a great single but she waited like 8 months to release that tepid "Pretend" single with ASAP Rocky. Not only did she fukk up waiting that long in between singles, but it was such a bad single that she lost all momentum from "2 On". A big rule for an artist that doesn't have a grassroots movement (which she doesn't really have) is that you gotta release a MONSTER second single to win the publics trust.
2. Fire her manager. Her single selection for "Aquarius" was terrible. "2 On" was a great single but she waited like 8 months to release that tepid "Pretend" single with ASAP Rocky. Not only did she fukk up waiting that long in between singles, but it was such a bad single that she lost all momentum from "2 On". A big rule for an artist that doesn't have a grassroots movement (which she doesn't really have) is that you gotta release a MONSTER second single to win the publics trust.

, like an ashanti or ciara.
. She needs to find her own sound, the minute women feel she tryna weasel her way into B, or Rihanna lane and
. ..you may as well