WWE didn't present them right. It was just "here are some guys who do flippy shyt on purple ropes!"
Again, assuming their casual 1.5-2.5 MILLION weekly television fanbase watches that app.
Catering to smarks is going to be the downfall of pro wrestling. Imagine WCW putting the strap on Dean Malenko over Goldberg or Nash. That is exactly what WWE has done in the last three years.
Did you know that WCW commissioned a survey of its audience and WCW fans told them that they wanted to see Eddie Guerrero more. WCW promptly ignored the survey. Looks like the fans knew something.