If by social consequence you mean loss of business and support than yea that's only natural. I'm addressing this new breed of social justice warrior who spend all day looking for things to be offended about then won't stop until they have absolutely destroyed the life of anyone they disagree with.
We're past just social consequences, these people will attempt to rile up the dumber sheep to the point of inciting violence and property destruction. Its counter productive.
eh, not sure that really has anything to with political correctness, see pizzagate.





, isn't pc culture "regular citizens" doing/saying something about what they find unacceptable?