He thought that the music business was like the drug business and you had to keep your name and your product constantly in everybody's face to maintain control. Music isn't cocaine, as long as your drugs are quality and readily available and the addicts are familiar with it they will keep fukkin with it...in music it's not as product based when you're on that superstar level, it has more to do with you yourself and your image and exposure and likability and countless other shyt.
50 never gave anyone a chance to miss him, he stayed in our faces nonstop for 5 years straight sounding/looking/acting exactly the same the entire time, naturally the shyt just got stale...and beefing with people everyone loved didn't help things.
Drake, Cole, Kendrick, Eminem, Kanye, Jay-z, etc... all the big artists, despite social media pics and rumor mills and shyt, tend to stay low until it's time to sell you some work...there's a reason for that. 50 Cent always reminded of Master P, neither of them understood what "overexposure" means.