I wouldn't say it's "people" but rather it's high level Lebron stans (pretending to non-biased) that dominate the media landscape and have the platform to dictate the conversation. From day 1 they wanted to get this "Lebron vs MJ" shyt going but there was one little problem...Kobe winning ships and being hailed as the top dog in the league and beloved by fans all over.
Fortunately for them the achilles injury and his rapid decline gave them their chance to dismiss and diminish him. Peep the way the lose their shyt whenever a former player or someone rates Kobe higher on some "that's so absurd!!!

" lol.
These media guys are no different than Lebron stans on the coli...they just have a bigger platform and the "appearance" of being impartial.