This is easy. You have entire sections of the country that only watch football and maybe baseball. If they do watch the basketball, its usually college. The NBA simply doesn't have the regional appeal that the NFL does. Basketball is seen as a more intimate, urban game that is owned by the city. The Mavericks for example, are popular in the city, but I've never heard my relatives that live in the country(my family is huge) talk about the Mavericks, but rather popular players in the league. Cowboys, all day, everyday though. The NBA needs to market to the rest of the country. Create regional allegiances. I think the TV deals have a ton to do with that, as well as distribution deals. The NFL and NCAA are in rural Wal-Marts far more than the NBA.
Well, yeah, but this basically boils down to racism. Rural areas in this country are white areas. Racist white people hate basketball, or at least they hate the NBA. Stocking the Waco walmart with some Dirk shirseys isn't going to change that.


