Why Nike Is Struggling

[Ohene]

without watching

1. poor comfortability in a world thats increasingly active (and thus needs comfort)
2. poor investments in basketball athletes that are boneheads (morant/kyrie), havent lived up to the hype (zion) or arent cool/marketable (paul george)
3. increase competition in other segments...particularly running and athleisure/lifefstyle (Lulelemon, Decker/Hoka, Skechers, New Balance and Amer Sports/Salomon)
4. poor designs in basketball compared to adidas
5. poor quality / durability due to cheap materials
6. no real innovation since the vapormax and flyknit...lot of failures since (e.g., joyride)
7. slow progression in attempt to ditch retailers and go direct to consumer
8. constantly releasing products (shoes) that ppl dont want which sit on shelves and them limiting releases for shoes ppl actually want lol


they have monopolized the jersey market but even those have been low quality supposedly and they churn out too many garbage designs trying to maximize recurring purchases. under armor been suffering too

 

[NZA]

ugly ass new models
cheap materials on retros

 

[s@n]

All I need are the Barry's on retro and I'm good. I'm an ACG head, and they've been doing a good job of decent new joints and retros since 2019 or so. I'm still wearing joints from the early-to-mid aught's. The durability with some pairs is there, and Zoom Air is GOAT'ed

 

[Da King]

Nike needs to get dem TV ratings up.

Autistic fakkit still mad about ratings in every thread

 

[FukkaPaidEmail]

First off their bread and butter was people wearing athletic shoes as everyday casual wear…When Adidas popped out with Yeezy and NMD’s and made that running shoe style pop it should’ve made Nike wake up ..it didn’t . Funny thing is adidas fell off in that lane too (Yeezy blowback)

Now if you into that running shoe look you wearing NB’s or ASICS ..if you’re a suburban type you’re rocking On or Hoka . Nike is dead in that lane .


Gorpcore got HOT,,,Nike has ZERO real presence in that lane and never really did ..So Salomon came in and put that lane in a chokehold ..still got it .


If there is one spot Nike should eat in is in Basketball shoes..but their shyt got stale,boring and some cases flat out ugly . Adidas came through with the AE 1’s and is running it . I’m telling nikkas right now the next Hardens are gonna be going crazy . Puma got Lamelo and kids fukk with those shoes heavy. Fox look like he trying to be in that same lane as Melo with UA.

When I see nikkas talking about Nike basketball shoes that ain’t a reissue ..it’s shyt like Sabrina 1s and 2s..which are fire but you not winning with that


Zoom freaks are dead,Brons are ew,Booker got some colorways that are fire …but they never come out

Workout wear ? Lululemon

Nike got techs but that’s just lil hood nikka shyt

 

[Brolic]

I’m bowing out of the shoe game after the Bred 1s and Metallic 5s release this February.

 

[Ol’Otis]

they have monopolized the jersey market

They need give it back to Majestic’s

 

[Kool]

Plus, Nike got lazy as fukk and stopped innovating. They believed that the Jordan brand and retro kicks could carry them forever

This.

When Nike thought that they could just keep releasing the same shoes from the 80's and 90's and not make new designs, is where they f*cked up.

It's not about... "I wonder what type of new shoe's Nike is coming out with?" Now it's about... "What old shoes are Nike about to bring back?"

It's about to be 2025 and Nike it still trying to live off of shoe designs and remixes of shoe's from the 80's and early 90's. LOL

It was just a matter of time before sale's started slipping.

 

[Ohene]

They need give it back to Majestic’s

only jerseys i buy are mitchell and ness

 

[DaddyFresh]

shoes ain't even that comfy
adidas ultraboost comfy as hell and many times adidas has like 60% off sales

I can cop 4 joggers from adidas for the price of one nike dri fit one

Exactly this! I could have written this comment. Ultraboost are fuego and their track pants are mad comfy, cheap and stylish. Plus every swaggerless dude now throws on Nike shyt and think they fresh. Whole brand tacky and overpriced now

 

[OperationNumbNutts]

They about to drop these again soon

Real talk. Who over 40 is going to wear that shyt outside of a court.

 

[Gains]

Real talk. Who over 40 is going to wear that shyt outside of a court.

sheit I wouldn't wear them on the court

 

[diggy]

The Jordan 1 High 85 Breds are going to be $250


You can wait on most stuff Nike releases and pick it up in the outlets like $300 runners.

 

[Big Boss]

they need caitlin

 

[Chris Cool]

Resale, Edd and ppp loan money had them gassed. Thinking they can raise prices and shyt. All that money gone now. And they shyt sitting. I Don't buy shyt retail no more. It's bound to be on sale in a month or two.