Bigblackted4
Superstar
All about branding. Nothing that says this is Lito like Marathon was for Nipsey.
yep, branding, timing (I first heard Lito's music in 2007). also maybe that Lito was a bit more difficult to market since he could appeal to so many different types of people (as an artist/hooper/d boy/college student/ladies' man).All about branding. Nothing that says this is Lito like Marathon was for Nipsey.