Why The Beef With 360 Deals?

[CodeBlaMeVi]

I do not see the issue with them. I mean they're mutually beneficial if said label adequately funds one's marketing campaign and get one's music out there to the public (radio). I would just negotiate clauses like when x benchmarks are met and/or time passes by, the percentage of their cut decreases to a minimum for the lifetime of the contract. The true issue (this really pertains to hip-hop since it is selling the least) is that labels do not want to be labels. That means invest in artist development and marketing. In theory, that why so many rappers TC members consider whack are on because they have money behind them or just a better hustle. The hustle is just getting out there or as a producer and/or songwriter getting with people that are out there.

In essence, if a label gives me $300K to produce a new artist's debut record then we are on because I, personally, know how to be frugal in regards to making a record and will use it solely to rent a place to lay our heads (food included), money to tour locally, marketing at the ground-level and online, small merchandising to brand the artist and of course to record the record. Guarantee, I will have money to spare which can be a benchmark in the contract to lower the label's cut of one's revenue streams.

Hip-hop's problem is nikkas like 2Pac, Biggie, Jay-Z and Puffy embedded the notion of having to shine to be hip-hop. No other genre rushes to go get jewelry and a car. Mainly, because they do not have to front on a persona.

Major Labels locked up commercial radio. It still is the premier way to have records reach millions of people. If the people can get back radio then things will balance.

 

[observe]

In real life..any kind of deal is cool if you're an up and coming rapper..just read over the fine print with a lawyer so you don't get fukked..

 

[CodeBlaMeVi]

In real life..any kind of deal is cool if you're an up and coming rapper..just read over the fine print with a lawyer so you don't get fukked..

That's it. People who never saw a real contract but bytch and moan about 360 deals because they hear big artist bytch and in essence they have a point to be against them. However, getting into the game gotta charge it for the sake of getting on. Just make it favorable.

 

[swerve]

It all depends on where you want to take your music

My main problem with 360 deals is that they cut in too much on the artists creative freedom. You better believe that if the label invest tons of money in you and your product they want some quality Assurance and a quick ROI

 

[DaveyDave]

i think the main problem is that labels already take an insane amount of money from the artist. why do they have to start taking show money & everything else as well? it's bullshyt IMO. having ideas for negotiations & actually being able to pull them off is 2 completely different things.

 

[Redwing80]

360 deals mean that your label owns everything, they got their hands in everywhere you make your money

And they don't actually need to provide the services that they claim they'll help you with

Movies, clothing lines and even show money will go to the label

 

[CodeBlaMeVi]

360 deals mean that your label owns everything, they got their hands in everywhere you make your money

And they don't actually need to provide the services that they claim they'll help you with

Movies, clothing lines and even show money will go to the label

Own? I do not think so but their investment presented those opportunities in those other things. In different industries, lets say you're a part of research and development at a firm but you want to leave for another company or start your own company, companies have clauses where that any intellectual property made in their facilities or within that contract cannot be taken with them. If anything the music industry has been the most generous since in essence an artist is no longer person but a commercial entity.

 

[CodeBlaMeVi]

It all depends on where you want to take your music

My main problem with 360 deals is that they cut in too much on the artists creative freedom. You better believe that if the label invest tons of money in you and your product they want some quality Assurance and a quick ROI

I say that's a true dilemma when an artist cannot be an artist.

 

[CodeBlaMeVi]

i think the main problem is that labels already take an insane amount of money from the artist. why do they have to start taking show money & everything else as well? it's bullshyt IMO. having ideas for negotiations & actually being able to pull them off is 2 completely different things.

Negotiate? That's why one has an attorney or a lawyer (difference is if one has passed the state bar or not) to negotiate terms of a contract. If they bring an artist to the table then they see some value in investing to make you bigger. Rap sales aren't shyt nowadays so they have to make money somehow. I see no issue in paying let's say 20% in all interests (except publishing) to someone who truly believes in me. However, that label have to be working they ass off for me. I'm trying to get my music at least heard and it is an uphill battle so imagine the work of a team to make a star out of somebody out of nowhere.

 

[Redwing80]

Own? I do not think so but their investment presented those opportunities in those other things. In different industries, lets say you're a part of research and development at a firm but you want to leave for another company or start your own company, companies have clauses where that any intellectual property made in their facilities or within that contract cannot be taken with them. If anything the music industry has been the most generous since in essence an artist is no longer person but a commercial entity.

That's sort of true, but

They literally own your ass, plus they can get up to 50% of what the artist earn (depending on how good their lawyer is)

 

[NSSVO]

Alright, what do you nikkas want? We don't pay for music anymore. No one really does. Drake and Hov are just clearing 1.5 million records. The money is in constant touring, and selling the artist as a brand. If records moved like they did in 1998, artist would get better deals. Only people that get the OG deals is Cash Money.

 

[CodeBlaMeVi]

That's sort of true, but

They literally own your ass, plus they can get up to 50% of what the artist earn (depending on how good their lawyer is)

I mean 50% is hefty but they have to be shooting a mofo some heftier upfront money.

 

[CodeBlaMeVi]

Alright, what do you nikkas want? We don't pay for music anymore. No one really does. Drake and Hov are just clearing 1.5 million records. The money is in constant touring, and selling the artist as a brand. If records moved like they did in 1998, artist would get better deals. Only people that get the OG deals is Cash Money.

Exactly, but most dudes especially cats without an ounce a business acumen do not process that thoroughly. Another point to build on yours, records are selling for less while factoring in inflation.

 

[DontEemTry]

360 deals increasingly make sense when people simply refuse to actually buy records anymore.

It is what it is

 

[DaveyDave]

Negotiate? That's why one has an attorney or a lawyer (difference is if one has passed the state bar or not) to negotiate terms of a contract. If they bring an artist to the table then they see some value in investing to make you bigger. Rap sales aren't shyt nowadays so they have to make money somehow. I see no issue in paying let's say 20% in all interests (except publishing) to someone who truly believes in me. However, that label have to be working they ass off for me. I'm trying to get my music at least heard and it is an uphill battle so imagine the work of a team to make a star out of somebody out of nowhere.

if the label doesn't like what you are proposing they wont sign you, simple as that. there's a million other people that WILL take the deal they're giving so unless you really have something to offer then they don't give a shyt.