Why The Beef With 360 Deals?

[KENNY DA COOKER]

Several years back i had a stake in a production team whose marqee artst was being offered a 360 deal by WARNER/ASYLUM

It was like a 75 page document that came off rather vague and ambigous as far as Warners intent and the obligations of the production team

long story short ...I RETAINED A LAWYER

Best decision i could make

Come to find out thru my counsel that the 360 deal had no real benificial value to the artist

First of all as my lawer pointed out thru research.neither WARNER or any of the labels had the infrastructure in place to help capitilize off an artists merchandising.....

what new artist has his own shoe deal...clothing line etc. that is parallel to his music career that the label is able to place in major retailers and apparell shops worldwide?

Also lets talk about touring....is it wise for an artist to give up that stream of revenue.when the label is already eating off sales..and publishing?.....

And for the record most Majors are clueless in how to get an artist to reach irs target fanbase cause they are so intent on making them go POP that they lose the original fans to begin with...

So why in the hell would u want your RECORD COMPANY being ur tourbooking agent?!?!

See the key phrase here is CONFLICT OF INTREST

U dont want ur RECORD COMPANY being ur tour manager..publisher...publicist..and.merchandiser

this NEVER ENDS WELL....thats TOO MUCH POWER IN THE HANDS OF ONE ENTIITY


also if an artist was grinding for years to create that local and regional buzz WTF does he need a major for to simply eat off the plate he created?!?...it doesnt make sense

that contract i witnessed along with most 360 deals jist allow labels to reap the benifits of u doing all the leg work and taking risks financially.without them lifting one finger!

And the advances they offer are horrible ....most 360 deal advances range from 15,000 to 25,000 to the artist ..with the budget hovering around a meager 100,000 just to obtain your whole body of work and all the rights which could.potentially be worth millions....THATS SOME BULLSHYT

keep in mind we are in a SINGLES BASED ERA right now the album is becoming OBSELETE...it doesnt make sense for an artist to sign away all hiis rights in one deal..when he has the opportinity and leverage to negotiate various deals for each single that the label is intrested in promoting

Also u have to factor in its 2014...most labels are using outdated contracts which dont address or incluse the idigital adpect of the game such as STREAMING..DOWNLOAD SALES..and the monetizing of YOUTUBE/VEVO videos.

the labels are EATING off of streaming hits and download sales and.most artists are not seeing revenue from that

pandora...spotify and many.other streaming and.digital networks have HORRIBLE PAYOUTS to the artists...cause.the labels and publishers have negotiated side deals which dont take into consideration the artists intrests.

 

[CodeBlaMeVi]

if the label doesn't like what you are proposing they wont sign you, simple as that. there's a million other people that WILL take the deal they're giving so unless you really have something to offer then they don't give a shyt.

I mean it is an interview or job application and one doesn't get every job they apply for. However, one has to have self-respect and know their worth.

 

[pike]

I wouldnt give jews anymore of my money if I was an artist

 

[CodeBlaMeVi]

Several years back i had a stake in a production team whose marqee artst was being offered a 360 deal by WARNER/ASYLUM

It was like a 75 page document that came off rather vague and ambigous as far as Warners intent and the obligations of the production team

long story short ...I RETAINED A LAWYER

Best decision i could make

Come to find out thru my counsel that the 360 deal had no real benificial value to the artist

First of all as my lawer pointed out thru research.neither WARNER or any of the labels had the infrastructure in place to help capitilize off an artists merchandising.....

what new artist has his own shoe deal...clothing line etc. that is parallel to his music career that the label is able to place in major retailers and apparell shops worldwide?

Also lets talk about touring....is it wise for an artist to give up that stream of revenue.when the label is already eating off sales..and publishing?.....

And for the record most Majors are clueless in how to get an artist to reach irs target fanbase cause they are so intent on making them go POP that they lose the original fans to begin with...

also if an artist was grinding for years to create that local and regional buzz WTF does he need a major for to simply eat off the plate he created?!?...it doesnt make sense

that contract i witnessed along with most 360 deals jist allow labels to reap the benifits of u doing all the leg work and taking risks financially.without them lifting one finger!

And the advances they offer are horrible ....most 360 deal advances range from 15,000 to 25,000 to the artist ..with the budget hovering around a meager 100,000 just to obtain your whole body of work and all the rights which could.potentially be worth millions (as an investor they deserve some of that because it is speculative)....THATS SOME BULLSHYT

keep in mind we are in a SINGLES BASED ERA right now the album is becoming OBSELETE...it doesnt make sense for an artist to sign away all hiis rights in one deal..when he has the opportinity and leverage to negotiate various deals for each single that the label is intrested in promoting

Also u have to factor in its 2014...most labels are using outdated contracts which dont address or incluse the idigital adpect of the game such as STREAMING..DOWNLOAD SALES..and the monetizing of YOUTUBE/VEVO videos.

the labels are EATING off of streaming hits and download sales and.most artists are not seeing revenue from that

pandora...spotify and many.other streaming and.digital networks have HORRIBLE PAYOUTS to the artists...cause.the labels and publishers have negotiated side deals which dont take into consideration the artists intrests.

The bold text is my issue with 360 deals. Putting in the work. Performers do not even get money from radio at all just the songwriters (most rappers usually write their own lyrics so... )

 

[CodeBlaMeVi]

I wouldnt give jews anymore of my money if I was an artist

Ironically, you have Jew U as your avi.

 

[pike]

Ironically, you have Jew U as your avi.

explain simp, jews dont invent anything

 

[Redwing80]

I mean 50% is hefty but they have to be shooting a mofo some heftier upfront money.

Check this link out

I know the lawyer who wrote it up:

http://www.entertainmentlawyermiami...ct-artists-intellectual-property-rights.shtml

 

[Turbulent]

if you don't like the deal, don't sign.

 

[CodeBlaMeVi]

explain simp, jews dont invent anything

What the hell are you talking about? I am just saying most of the University of Miami students are jews. Cacs, redneck and jews, founded U of Miami.

 

[CodeBlaMeVi]

Check this link out

I know the lawyer who wrote it up:

http://www.entertainmentlawyermiami...ct-artists-intellectual-property-rights.shtml

I read it and that's the purpose of it in a nutshell and as business is concerned is fair. The issue with labels as it pertains to hip-hop is they do not know how or refuse to properly market hip-hop and invade creative control of their artists. I believe one of the reasons for this is because of hip-hop's gift and curse, it morphs constantly and overly diverse. One day fans like this, then its that.

 

[scuba]

The mentality here is how a lot of artists historically have ended up in terrible contracts. If u approach a business relationship feeling you need the other side, and that side doesn't feel they need u, the negotiation is over, ur gonna get raped.

Bottom line 360 deals are worse for the artists than the labels. If in general artists are unwilling to sign 360 deals then in 5 years they will be a thing of the past. If artists sign them they will continue. Its that simple...

A 360 deal is really a management deal, problem is management deals historically have run 15%. 360 deals seem to run at a much higher rate.

 

[CodeBlaMeVi]

The mentality here is how a lot of artists historically have ended up in terrible contracts. If u approach a business relationship feeling you need the other side, and that side doesn't feel they need u, the negotiation is over, ur gonna get raped.

Bottom line 360 deals are worse for the artists than the labels. If in general artists are unwilling to sign 360 deals then in 5 years they will be a thing of the past. If artists sign them they will continue. Its that simple...

A 360 deal is really a management deal, problem is management deals historically have run 15%. 360 deals seem to run at a much higher rate.

So, tell me how does a hip-hop label (labels in general) make revenue from an artist now? So, what about people who seek out loans and investors to start a business, research, etc? In essence, it is the same thing. But please answer my question.

 

[scuba]

So, tell me how does a hip-hop label (labels in general) make revenue from an artist now? So, what about people who seek out loans and investors to start a business, research, etc? In essence, it is the same thing. But please answer my question.

My point is exactly the opposite. As a party in a business deal my concern is how do I make money not how does the other party make money. That's not my concern. Do u think when a record label signs an artist to a shytty deal there concern is how is the artist ever going to make money off this deal?

 

[JQ Legend]

The mentality here is how a lot of artists historically have ended up in terrible contracts. If u approach a business relationship feeling you need the other side, and that side doesn't feel they need u, the negotiation is over, ur gonna get raped.

Bottom line 360 deals are worse for the artists than the labels. If in general artists are unwilling to sign 360 deals then in 5 years they will be a thing of the past. If artists sign them they will continue. Its that simple...

A 360 deal is really a management deal, problem is management deals historically have run 15%. 360 deals seem to run at a much higher rate.

True story

360 deals would become obsolete if artists refused to sign them

A lot of this is on the fans too, if fans were willing to actually spend money (if they have it) to support artists they like by buying their music, artists wouldn't need to sign deals period

It also falls on radio as well, labels pay radio to basically have a monopoly on them to where you cant get your shyt played on radio unless you're on a major, or an independent with money to pay

Labels are screwing artists but so are radio stations and in a lot of ways, fans

If fans didn't stop buying music, 360 deals would not exist

 

[CodeBlaMeVi]

My point is exactly the opposite. As a party in a business deal my concern is how do I make money not how does the other party make money. That's not my concern. Do u think when a record label signs an artist to a shytty deal there concern is how is the artist ever going to make money off this deal?

No, you're right so I am asking you from the vantage point, objectively, of a label how do you money? Negating the essence of a 360 deal.