It's not about counting a 19 year old's money. It's about common sense even if you have guided your child all his life, you have to let him/her become an adult and start to make decisions that's best for him or her it doesn't mean you stop being a parent. People aren't counting Lonzo's money especially if people want him to get the best deal possible as an UNPROVEN PROFESSIONAL basketball player.
Secondly, he brings the "co-branding" example of Jordan. Jordan had already a pedigree of being the best professional basketball player to become a partner with Nike. Lonzo or Lavar don't come with any leverage to the table intangible or tangible you even alluded "IF he balls out." Right now he ain't balling out because he is not in the league yet.
Does Lavar own a manufacturing plant? Does he have any distribution channel that allows him a market that Nike or the other shoe company aren't penetrating or aware of, does he have some type of patented technology for his son's shoe that will differentiate it from the other shoes in the market? Most importantly, Lonzo does not even have a BRAND (something that takes building) because he hasn't played PROFESSIONAL BASKETBALL YET.
A partnership requires that each one of the party brings something different to the table that each party doesn't have. What the hell does Lavar Ball bring to the table in May of 2017 that justifies a partnership with a corporation with Billions in revenues?
It's ALL about counting a 19 year old's money. The deals will still be available to Lonzo if this doesn't work out, provided he isn't trash. If he turns out to be trash, then we needn't cry for him.

the streets with those pics...


. He's burned bridges with pro athletes, shytted on Lonzo's UCLA teammates (who will share the court with LiAngelo next season), feuded with high school/AAU coaches, and now the big 3 apparel brands. Does this not point to his father being a problem?






